Exhibitors Herald (1927)

October 29, 1927 EXHIBITORS HERALD 43 Better Theatres Letters ( Continued from page 14) low prices, when in this country the cheapest kind of a suit case projector costs the wholesaler more than Japan pays for all of her projectors, and professional projectors sell second hand for never less than $300 and new ones up to over thousand dollars each resale. Either we are not good buyers in United States or somebody is buying through the back door of our factories or the government statistics are not correct, and it behooves somebody to explain to the dealer, distributor and user of motion picture projectors in United States how this big discrepancy comes about, as I am sure everybody will agree with me that the analysis of the report by the Department of Commerce is startling to say the least. The average price received for projectors exported during 1927 would be just about the present price of a suit case or small portable projector to the largest distributor, but there must have been sold professional projectors during this period and for these, as we know, the mechanism alone retails in the United States' for about $400 each and the complete projector as stated for around thousand dollars, so that there must be a big discrepancy or a mistake somewhere. — J. H. Hallberg, Electrical and Research Engineer, New York City. Theatre Financing ( Continued, from page 39) the community and their interest aroused through the fact that they are having an improvement that is not an individual business venture, but of importance to the entire community. In this manner the exhibitor who leases the theatre is sure of wholehearted support inasmuch as his patrons are in a certain sense his partners. One obstacle to be surmounted by the use of this method is the first approach and enlisting sufficient persons of local importance to aid in the project. Exhibitors who contemplate having recourse to the community method of financing are advised to prepare themselves with sufficient preliminary drawings so that prospective investors can more readily visualize the proposed improvements. A plan should be made showing the number of seats, exterior appearance and an estimate of the cost of erection obtained. There should also be prepared a financial set-up showing estimated revenues and expenses. With this in hand, the exhibitor has a definite proposition that can stand investigation and should be attractive to any investor. Automatic Adds Plant to Handle Big Output Automatic Devices Company, Allentown, Pa., has found it imperative for the second time in less than four years to increase its factory facilities. This month production was started at the company’s new plant at 1139 Maple street on A. D. C. Automatic Curtain Control machines, Roll E-Z curtain tracks and Stabilarc Generator panels. Production of the Stabilarc motor-generator continues at the Newark, N. J., factory. There is space available at the new plant for future additions. The “HC” Type H. I. R. High Intensity Reflector Arc For Motion Picture Projection HALL & CONNOLLY, INC 129 Grand Street New Y ork City Perfectly Cued Pictures Mechanically ! The Selector Duplex Organ With a combined volume and tone equal in entertainment value to many higher priced instruments, the NelsonWiggen Selector Duplex Organ instantly solves the music problem of many theatre owners. And it’s moderately priced ! The Twin Tracker Roll (2 Rolls in 1) Equipped with the Twin Tracker Roll (2 rolls in 1), an exclusive NelsonVViggen feature, your pictures are cued perfectly. The roll has no rewind — plays indefinitely. Popular on one side — Classic on the other. Fill out the coupon and let us give you full details. No obligation on your part. I J NELSONWIGGEN CO. NELSON-WIGGEN PIANO COMPANY 1731 Belmont Ave. Chicago, U. S. A. 8 1731 Belmont Ave., Chicago, U. S. A. a Name J Theatre j City i State