Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000731
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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October 29, 1927 EXHIBITORS HERALD 47 Emergencies in the Theatre (Continued from page 16) Fireproof (?) Scenery Although the scenery was pronounced fireproof and firemen were on the job in three minutes they found the stage of a theatre a few years ago a blazing furnace that required two hours to extinguish. The fire occurred when the building was occupied by only a few cleaners and was supposed to have begun when a powerful light exploded on the stage. The old Academy theatre in Chicago was set on fire a few years ago by sparks from a burning building next door which flew in through an open window. An Example of Protected Patrons Patrons who had attended a large downtown theatre one night were startled next morning by accounts in the paper of a big fire that had happened next door to, and 10 stories above, the theatre, while they were enjoying the performance behind soundproof, fireproof walls. A peculiar twist given to the story made it appear that the management of the theatre was negligent and should have notified the patrons of the fire. This is what happened: The management, which knew of the blaze as soon as the fire department was notified, stopped selling tickets, quietly took down all panic ropes, notified all service department employes just what was taking place and cooperated with the fire department, which had the exposed portions of the theatre, including the theatre roof, which was below the fire, carefully guarded. No trouble, of course, was experienced in the theatre, but the newspaper story caused considerable comment by the patrons, who CONT-EL-ARC The Modem Motor Generator for Modern Pictures Available in all sizes, for series or multiple operation Write for further particulars CONTINENTAL ELECTRIC CO., INC. Factory and Main Office 325-327 Ferry St. Newark, N. J., U. S. A. ARCUS COUPON •BOOKS AS BUSINESS BOOSTERS We have now on the press an interesting, and valuable booklet • — • “COUPON BOOKS AS BUSINESS BOOSTERS’’. It tells how to insure capacity houses by selling books of tickets or coupons to local merchants, newspapers, laundries, manufacturers and large employers, to be used as prizes and premiums. Shows how you can sell hundreds, or thousands, of dollars worth of coupon books — get your money in advance and keep your house crowded. Send for It! Christmas Coupon Books Write us for samples of our Christmas Gift Coupon Books for parents to give to their children, employers to employees, etc. TICKETS We are headquarters for all kinds of theatre tickets — in any quantity. Ask for our prices The Arcus Ticket Co. 346 N. Ashland Ave., Chicago, 111. HENNEGAN PROGRAM COVERS The HENNEGAN Co. Cincinnati, Ohio Junk those tin cans and all the other hodge-podge you are using to get a proper frame. The Golde Framing Light Shield assures the easy, accurate framing of each reel before it is thrown on the screen. See your nearest Supply Dealer The GOLDE Mfg. Co. 2013 Le Moyne St. Chicago