Exhibitors Herald (1927)

October 29, 1927 EXHIBITORS HERALD 51 New Houses Planned for Bloomington and Mishawaka , Indiana If present plans materialize, the west end business district of Mishawaka, Ind., will have a new motion picture house at 321 West Fourth street. The theatre will face Fourth street and will contain two store rooms which will face Smith street. It is planned to build a house which will seat more than 500. Gerald Brubaker, Mishawaka architect, is drawing plans for the house. * * * Contract for the construction of a new motion picture theatre at Bloomington, Ind., has been awarded. The theatre will cost about $75,000 when equipped and will be modern in construction. It is being built on East Kirkwood avenue close to the campus of Indiana University and is expected to draw a big student trade. The building company is composed of Bloomington business men. * * t Articles of incorporation have been filed with the secretary of state in Indianapolis by the State Amusement Company of Hammond, Ind. The corporation has an initial capital stock of $5,000 and is formed “to establish, maintain, sell or otherwise dispose of musical and theatrical performances, vaudeville, moving pictures, dances.” The incorporators are Henry J. Handelman, Jr., Jacob Handleman and William J. Handelman. Innovation in Screen Shown at Albee House An innovation in theatre screen was recently demonstrated to the trade press at the F. F. Albee theatre, Brooklyn. The following is a brief description of the new method: All immediate masking has been eliminated. The picture sheet is placed around in back of a frame the exact size of the picture. The sheet hangs out in space free from all fabric. Nothing remains to claim the audience’s attention by the story. About ten feet in back of the sheet hangs a full stage black velour eye curtain. On the stage floor is a black ground cloth. Then in back of the picture sheet is thrown a blue light from the third border light. This combination creates the receding blue of a mid night sky. By this method the audience is freed from all fabric by a receding, restful, away-from-the-screen “masking,” leaving only the story to reach out and grasp the attention. In this new manner the story is said to go over with an added force. €„ POR each type of audiA torium and light source there is a special type of DaLite Screen backed by our unconditional guarantee of satisfaction. D&hIE ighteen Years of PIONEERING SINCE the initial demand for motion picture screen, Da-Lite has been a full step in the lead. Many of the most important advances — even to the perfection of screen frames — have been Da-Lite in origin. The introduction of Tear-Proof Fabric ten years ago made the screen practically a permanent unit of theatre equipment. The majority of screen manufacturers today, advertise heavy fabric screen but the original Tear-Proof is an exclusive Da-Lite feature. And through these eighteen years of pioneering, Da-Lite still leads with the only genuine Tear-Proof Fabric Screen — seamless in any size. DA-LITE SCREEN CO. CHICAGO SUPERIOR CARBONS MEAN PERFECT PROJECTION CARBONS Ensure Best Screen Results for All Types of Projection 11 Broadway HUGO REISINGER New York CIRCUS HtRBLDJ PflOGfWOf DmWOST6RS EXHIBITORS 1 Printing Service ' > 711 South Dearborn Street . CHICAGO, ILL. ^ ****** The “Warner” Variable Speed Projector Motor 110 volts, ZB to 60 cycles Speeds 150 R. P. M. to 4000 R. P. M. Speed Control Handle Speed control entirely self contained within motor. No external control necessary. Speed variations accomplished by simply moving the handle as shown in cut. Hundreds of theatre owners have replaced constant speed motors with “Warner" variable motors. Write for bulletin The Wigginton Company 434 North Church Street KALAMAZOO, MICHIGAN Also Ventilating Fans and Blowers.