Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000736
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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52 BETTER THEATRES SECTION OF October 29, 1927 OE5* ' KSO Scenic Effects ' Sciopticon No. 75 with Scenic Effect NOVELTY and originality pleases the American public. Money-making showmen of Broadway use Kliegl Scenic Effects to enhance the attractiveness of their programs — to reproduce natural phenomena, such as storms, rippling water, floating clouds, et cetera, for prologues and special numbers. More than a hundred different effects are listed in our catalogue, also: Spotlights Floodlights Sciopticons Footlights Borderlights Exit Signs Aisle Lights Dimmers Color Wheels Color Frames Color Rolls Color Boxes Music Stands Connectors Plugging Boxes Floor Pockets Scenic Effects Shutters Color Mediums Color Caps Lamp Coloring Termina Lugs Resistances Stage Cable For Descriptive Literature write Universal Electric Stage Lighting Co.,ing 321 West 50th Street ^ NEW YORK. N.'tf, g OSS* rSSO The Palace Orpheum, Milwaukee, the brightest spot on “The White Way.” Signs That Sell! rPHE brilliantly lighted Milne Made Electric Signs are the signs that sell. They shout your show message to the crowds that fill your theatre. They attract attention for they are built by men who know and understand “showmanship.” The best Theatres in the country are using MILNE Signs because they are convinced that this “showmanship” is built right in. Send us the name of your theatre and let us submit a colored sketch to you— —no obligation on your part. MILNE ELECTRIC SIGN COMPANY 189 Fifth Street Milwaukee, Wis. Long Distance Phone Grand 7666 MILNE SIGNS Changeable Letter Marquise or Canopies Modern Installations The tendency among theatres, both large and small, throughout the country is to modernize. Evidence of this encouraging situation is found in the many installations of equipment reported by leading manufacturers. Roth Brothers 8C Co. Motor Generator Princess theatre, Aurora, Mo. Penn theatre, Erie, Pa. Rivoli theatre, South Fork, Pa. Liberty theatre, Hartford, Conn. Parkland theatre, Philadelphia, Pa. Van Curler theatre, Schenectady, N. Y. Columbia theatre, Warren, Pa. Embassy theatre, Lewiston, Pa. New Hartford theatre, Hartford, Conn. Regent theatre, Morton, Kan. Elwood theatre, Buffalo, N. Y. Worth theatre, Ft. Worth,, Tex. Alabama theatre, Birmingham, Ala. Strand theatre, Pierce, Neb. Egyptian theatre, Milwaukee, Wis. Standard theatre, Lyons, Kan. International Register Co. International Cutawl Coronada theatre, Rockford, 111. Orpheum theatre, Springfield, 111. Capitol theatre, Worcester, Mass. Kunsky Theatres, Inc., Detroit, Mich. Imperial theatre, Columbia, S. C. American Theatre Supply Co. Equipment Gem theatre, Waterville, Minn., Duplex Reproduco organ. Strand theatre, Oldham, S. D. (Frank Hyde), Duplex Reproduco pipe organ. Lyric theatre, Hartington, Neb. (R. V. Fletcher), completely remodeled theatre putting in scenery, velour curtains, Arctic Nu-Air cooling system, two machines, Minusa screen, and other accessories. World theatre, Sioux City, la., Strong Reflecting Arcs. Star theatre, Sioux City, la., Strong Reflecting Arcs. Strand theatre, Sioux City, la., Strong Reflecting Arcs. Lyon theatre, Rock Rapids, la. (H. H. Folkens), motor-generator set. Crystal theatre, Flandreau, S. D. (P. R. Matson), velour curtain and Minusa screen. Star theatre, Flandreau, S. D. (J. E. Arnold), completely remodeled theatre, putting in Minusa screen, Mazda equipment, and accessories. Princess theatre, Lake Preston, S. D. (H. L. Horten), Motiograph Deluxe machine, and two G. E. Mazda units. Louisville Film 8C Supply Company General Equipment Lewis-Cornett Coal Company, Louellen, Ky., theatre seats, screen and other equipment for their new theatre erected at a cost of $30,000. It will be managed by Dr. P. O. Lewis, who is now operating the Palace theatre, Evarts, Ky. National Theatre Supply Company General Equipment Jefferson theatre, DeSoto, Mo., (owned by Mrs. Chas. Goodnight) installed 2 Motiograph deluxe propectors with Motiograph Mazda lamps. Varsity theatre, Columbia, Mo. (owned by T. C. Hall), installed 2 Simplex pro