Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000737
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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October 29, 1927 EXHIBITORS HERALD 53 jectors, with Peerless reflector lamps, Hertner generator, Brenkert spotlight, and American Silversheet screen. Strong Electric Company Lamfis Webster theatre, Rochester, N. Y. Morse Opera House, Franklin, Mass. Victory theatre, Providence, R. I. Ben theatre, Chester, Pa. Royal theatre, Nazareth, Pa. Opera House, Ambler, Pa. Bellevue theatre, Philadelphia, Pa. Nelson theatre, Philadelphia, Pa. Royal theatre, Philadelphia, Pa. Elite theatre, Appleton, Wis. Grand theatre, Port Washington, Wis. Capitol theatre, Delphos, O. Highland theatre, Audobon, N. J. Palace theatre, Tuckerton, N. J. Admiral theatre, Cleveland, O. Garfield theatre, Cleveland, O. Tivoli theatre, Cleveland, O. Rex theatre, Saginaw, Mich. Grosswell theatre, Adrian, Mich. J. H. Channon Corporation Stage Rigging New Orpheum theatre, Vancouver, B. C., Canada, fully equipped by Channon, including rigging, fire curtain, draw curtain, piano truck and cyclorama arms. Great States Theatres (new theatre), Waukegan, 111., rigging equipment, fire curtain and draw curtain tracks. Circle Lodge Temple, Chicago, 111., upper steel roller with fire curtain. Ravenswood Masonic Temple, Chicago, 111., upper steel roller with fire curtain. J. Sterling Morton High School, Cicero, 111., 80 foot draw curtain track and rigging equipment. The Hennegan Company Program Covers Hippodrome theatre, Cresline, O. Rivera and Arce, San Sebastian, P. R. Douglas Daily Dispatch, Douglas, Ariz. E. E. Fulton Company Equipment Orpheum theatre, Seattle, Wash., Motiographs Deluxe projectors ; Perfex high intensity lamps; Brenkert color boxes; Chicago Cinema booth equipment and Effect projector; Strong Changeover device; Ross Lenses; Fulco booth equipment. Oliver theatre, South Bend, Ind., Perfex low intensity lamps, Rheostats and Fulco booth equipment. Palace theatre, South Bend, Ind., Motiographs DeLuxe projectors, Perfex high intensity lamps, including tilting devices, and special rheostats; Fulco booth equipment. Jarvis theatre, Lansing, Mich., Simplex projectors and complete projector equipment, including Roth generator; Powerlite low intensity lamps. Roosevelt theatre, Gary, Ind., Powers projector, Brenkert spots and Effect machine, Roth motor generators, complete stage equipment and scenery, chairs, asbestos curtain, Fulco booth equipment. Regent theatre, Keokuk, la., Powers projectors and Powerlite low intensity lamps, complete Fulco booth equipment. Stanley theatre, Baltimore, Md., Powers projectors, Brenkert superspot and flood lamps, Superlite screen, H & C high intensity lamps with G. E. quartz condensers, Powers speed indicator, Brenkert effect projector, two Roth generators, Fulco booth equipment. Manor theatre, Norwood, Pa., Powers projectors, Peerless low intensity lamps, Brenkert stereopticon, Brenkert spot, Superlite screen, two Roth generators, Fulco booth equipment. Waverly theatre, Drexel Hill, Pa., Powers projectors, Peerless low inten rc 2H What’s Your Word of Introduction ? “The successful showman is as conscious of his ‘public’ as is the movie fan favorite” . . . and there is more truth than poetry in that statement made by a smart theatre owner. Of course you consider your public in the selection and presentation of programs, as well as in a hundred and one other things. But what’s your word of introduction to this public? What’s the first impression they get of your house? That’s where a Marquise over the front of your theatre is a point in your favor. For no other feature so conclusively marks your house as hospitable, progressive, and up-to-date . . . the kind of a place where people expect first class entertainment. The box offices of hundreds of theatres have proven the worth of an A. M. P. Marquise. In design, fitness, and construction, the A. M. P. marquise will give the right word of introduction to your public. Let us tell you of the many advantages of an A. M. P. Marquise — Let us send this information to you. Architectural Metal Products, Inc. COVINGTON, KENTUCKY TRUTH in Advertising! Repeatedly we have advertised that we are the originators of rrBuilt-toSpecificdtion 99 screens, the Mazda-lite, highintensity, reflecting arc surfaces, and last but not the least the large seamless screens of imported fabric. This is the unbiased truth, regardless of statements to the contrary. Minusa Cine Screen Company Bomont at Morgan Saint Louis 'MINUSA* De Luxe Special