Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000738
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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54 BETTER THEATRES SECTION OF THE PERFECTION HAS SOLVED THE RHEOSTAT PROBLEM for these theatres It will do the same for you SOLD BY ALL BRANCHES NATIONAL T. S. CO., SAM KAPLAN, N. Y. C. HOFFMANN & SOONS 522 First Avenue Mfs Division New York City Contracting Electrical Engineers — Moving Picture Theatre Electrical Specialists Roxy Theatre — New York City Paramount Theatre — New York City Rialto Theatre — New York City Rivoli Theatre — New York City Loew’s State Theatre — New York City Loew’s State Theatre — Newark, N. J. Loew’s Texas, 86th St., Brooklyn Astor Theatre — New York City Proctor’s 86th St. — -New York City Cohan Theatre — New York City Publix Theatre — Buffalo, N. Y. New Capitol— Binghamton, N. Y. Keith’s Theatre — Philadelphia Carman Theatre — Philadelphia Proctor’s Theatre — New Rochelle, N. Y. Proctor’s Theatre — White Plains, N. Y. Fox’s Washington, Washington, D. C. King of Kings — Road Shows Keith’s Circuit M. & S. Circuit Loew’s Circui; What Price Glory — Road Shows Oriental Theatre — Detroit, Mich. Big Parade — Road Sho^s Beau Geste — Road Shows Simplex Division, International Projector Corp. Vitaphone Companies Eastman Kodak Company U. S. Navy, and others REISINGS Artificial Plants, Trees, Flowers and Vines are true to Nature. Better Theatres use them. John Eber son’s Atmospheric Theatres are decorated with them. Write us for quotations on your needs G. REISING & CO. 227 West Austin Ave. Chicago, 111. Specialists on Theatre Decorations October 29, 1927 sity lamps, Brenkert dissolving stereopticon, Brenkert spot, Superlite screen, two Roth generators, Fulco booth equipment. Kenosha theatre, Kenosha, Wis., Powers projectors, Perfex high intesity lamps, Strong change-over device, Chicago Cinema equipment, Martin rotary converters, Fulco booth equipment. Denver theatre, Denver, Col., Ross projection lenses, Cinephor lens, Roth generators, Fulco booth equipment. Princess theatre, Tempice, Mexico, Simplex projectors, miscellaneous equipment, Supreme ventilating blower, Fulco booth equipment. United Artists theatre, Los Angeles, Cal., two Roth generator sets. Worth theatre, Fort Worth, Tex., two Roth generator sets. Alabama theatre, Birmingham, Ala., two Roth generator sets. In addition to the foregoing, the E. E. Fulton Company are now engaged with installations in the following theatres: Kent theatre, Phialdelphia, Pa. Wynnefield theatre, Philadelphia, Pa. Orpheum theatre, Omaha, Neb. Orpheum theatre, Sioux City, la. Stanley theatre, Pittsburgh, Pa. Gallagher Orchestra Equipment Orchestra Equipment Home theatre, Danville, 111. New Orpheum theatre, Omaha, Neb. New Orpheum theatre, Seattle, Wash. New Orpheum theatre, Vancouver, B. C., Can. Rochester theatre, Rochester, N. Y. Coronado theatre, Rockford, 111. Melba theatre, Dallas, Tex. Garfield theatre, Milwaukee, Wis. Denver theatre, Denver, Col. Stage Music Stands Paramount theatre, New York, N. Y. Shea’s Buffalo theatre, Buffalo. N. Y. Coronado theatre, Rockford, 111. Indiana theatre, Indianapolis, Ind. Diversev theatre, Chicago, 111. Loew’s Pittsburgh, Pittsburgh, Pa. Loew’s Kansas City, Kansas City, Mo. Hertner Electric Company Transverters Capitol theatre, Little Rock, Ark. Hobson theatre, South Hot Springs, Ark. Victory theatre, Rogers, Ark. J. D. Wineland, Baxter Springs, Ark. Victory theatre, Punta Gorda, Fla. Earl Neu, Carroll, la. Strand theatre, Cedar Rapids, la. Shore theatre, Chicago, 111. Poncan theatre, Ponca City, Okla. Gayety theatre, Picher, Okla. Dixie theatre, Waxahachie, Tex. Lamb theatre, Ranger, Tex. Dent Theatres, Inc., Dallas, Tex. Loew’s Melba theatre, Dallas, Tex. Texan theatre, Seymour, Tex. Spur theatre, Spur, Tex. (M. A. Lee). Junior Amusement Company, Kennewick, Wash. Majestic theatre, Yakima, Wash. Jesse theatre, Washington, D. C. Pan-Ala Amusement Company, Birmingham, Ala. Pekin theatre, Montgomery, Ala. A. L. Pratchett, Habana, Cuba. Mack theatre, Elwood, Ind. New Park theatre, Taunton, Mass. Seco theatre, Silversprings, Md. Medford theatre, Medford, Mass. Great Lakes theatre, Detroit, Mich. Nuggett theatre, Hanover, N. H. Webster theatre, Rochester, N. Y. Uptown theatre, Utica, N. Y. Orpheum theatre, Kingston, N. Y. Carolina theatre, Fayetteville, N. C. Carolina theatre, Chapel Hill, N. C. Carolina theatre, Greensboro, N. C. Garden theatre, Rockingham, N. C. Madison theatre, Mansfield, O. Akron Gem theatre, Akron, O. I