Exhibitors Herald (1927)

October 29, 1927 EXHIBITORS HERALD 55 Kliegl Designs Footlight to Meet New Demands of Lighting ANEW footlight, created according to its designers to meet new demands on stage lighting equipment, has just been placed on the market by Kliegl Brothers Universal Electric Stage Lighting Company. Features of the new model, according to the manufacturers, are colored glass diffusing roundels, individual aluminum reflectors, enclosed construction, exceptional strength, non-fading colors and great flexibility. The semi-flush type footlights are furnished in two sections — the lighting unit and the trough. The lighting unit embodies the lamps, receptacles, reflectors, diffusing roundels, wiring and hood as a complete unit. It is entirely encased in Mr. Projectionist Would you equip your car with a Liberty Motor, hard tires and no springs? Then why equip your projection machine with lenses that have only good light transmission to the exclusion of definition, flatness of field and other desirable qualities ? B&L Cinephors are balanced — no factor making for good projection has been overlooked or left out. Let us tell you about them. Bausch & Lomb Optical Co. 652 St. Paul St., Rochester, N. Y. a housing of No. 20 gauge galvanized sheet iron with an exceptionally strong, self-supporting hood and a dirt and dustproof front — an excellent protection for the lamp and reflectors. A cross member supports the receptables, gives additional strength to the housing and forms an enclosure for the wires. The footlight extends but three inches above the stage floor. Its contour is straight, so that it blends with stage lines and is imperceptible to the audience. The single row footlights have receptacles spaced 4*4 inches between centers. In the double row the receptacles are also inches between centers, with colors staggered in the two rows. Both single and double row footlights accommodate 100-watt A-23 Mazda lamps. They can also be made on special order for 150watt P. S.-25 Mazda lamps. Every lamp has an individual reflector, permanently fixed in position. The reflectors are spun aluminum, so shaped as to project ali the light of high intensity lamps upon the stage. By a chemical cleansing process, a pure white, highly reflecting surface is obtained — a surface that does not peel or discolor, that is unaffected by the heat of the lamp, that retains its high lustre, and can be easily cleaned with a damp cloth should it become dusty. The angles at which the reflectors and lamps are set have been carefully predetermined as best for the most effective light projection. New Policy Wins for Theatre in Montreal George Rotsky, manager of the big Palace theatre, Montreal, Quebec, adopted a new policy of presenting special picture productions with high class orchestration and without stage presentations. Ever since then he has been doing nothing but holding over the film features for a second week. He has had runs of two weeks with “What Price Glory,’’ “Camille” and “Beau Geste.” Pep and Beauty for Your Old Sign Color Hoods A Utah Bank whose sign wa s equipped with RECO Color Hoods, wrote: “Our sign appears to be entirely new and its appear^as keen wonderfully improved." RECO Color Hoods snap over lamps of standard size, easily removed for cleaning * never fade or wash out; outlast the sign. Write for Bulletin No. 75. 2651 W. Congress St., Manufacturers also of Motors, Flash ers, Traffio Controls, Signboard Re flectors. Food Mixers, V e g e table Peelers, etc. Chicago