Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000748
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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4 EXHIBITORS HERALD November 5, 1927 Jesse James” Cj[ There’s a long, long trail of cash customers winding around Broadway and a block down 43rd St. these days. Waiting to see ’’Jesse James” in his S.R.O. debut at the long run Rialto. Jesse’s back at his old game of hold-up— only this time it’s New York pedestrian traffic. IJ Hundreds stop on Broadway daily to study the covers of the old Jesse James dime novels framed on the front of the Rialto, then step up to the box office. (A good exploitation gag, these paper-backed thrillers, { when you play the picture. Offer 50 cents or a dollar apiece for them and get the town talking. Newspaper advertising bearing down on the tough outlaw angle of the show and branding it ’’the Released same day as “Jesse James”— Bobby Vernon in " W edd i ngWows” — Paramoun tChristie Comedy. "TopsyTurvy” — Paramount-Krazy Kat Cartoon. Paramount News — 2 big issues. The whole show! true story of Jesse James ” getting marvelous results in N.Y. Play title ’’Jesse James” up big.) CJ Roosevelt, Chicago, set for long run of ’’Jesse James ”. All the big first runs in key points eager for picture. . Yep, chalk up another hit for all-hit Paramount in ’’Jesse James”. 'Beau Geste Under world Chang