Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000749
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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November 5, 1927 EXHIBITORS HERALD 5 Cfl Same big Paramount hit week with "Jesse James” comes Wallace Beery and Raymond Hatton in "Now We’re in the Air”.The screen’s first comedy team (in time and quality) has re-enlisted! They’ve quit fighting foney fires and they’re again fighting (?) for Uncle Sam. Daffy doughboys in "Behind the Front”, goofy gobs in "We’re in the Navy Now” — they’re loony Lindberghs in "Now We’re in the Air”. And how! |J You expect us to say "best Beery-Hatton yet”. Well, we don’t have to. See the picture; then you'll say it for us! The human being isn’t born yet who can watch without splitting his medulla oblongata with laughter these boys taking the air in broncobusting balloons, bilious biplanes and parachutes that even aces can’t open. |J Luscious Louise Brooks twice the eyeful she usually is because she plays twin sisters. Frank Strayer production. Get all set for another Paramount recordmenacer, gentlemen. And how thick and fast these Big Ones have been coming from Paramount this fall! ^ ^ ^ ^ "Rough Riders