Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000758
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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g „^.QP.yc>, cJkf, better Entertainment November 5, 1927 JOHN M. STAHL V ice-President Supervising Production JOHN M. STAHL, one of the most capable and successful producers of motion pictures, becomes Vice-President Supervising Productions for TIFFANY-STAHL PRODUCTIONS, Inc. MR. STAHL’S record of performances as the supervisor of GREAT BOX OFFICE ATTRACTIONS, has meant much to the industry and to the public. With the advent of MR. STAHL into the production activities of Tiffany, a change of comprehensive proportions in the cost and quality of TIFFANY-STAHL pictures is now in the course of preparation. MR. STAHL has made an enviable reputation in his chosen line of endeavor and has been endorsed as one of the outstanding producers of the kind of pictures WHICH CREATE BOX OFFICE VALUE. TIFFANY-STAHL PRODUCTIONS WILL BE THE FOREMOST BOX OFFICE MONEY-GETTERS OF THE YEAR. 24 For 1927-1928 GEMS FROM TIFFANY (This includes 4 \ JACK LONDON STORIES / 24 TIFFANY COLOR CLASSICS f Short Reel GemsJ Playing De Luxe Theatres Everywhere DJ.ME-NSmN TIFFANY-STAHL PRODUCTIONS 1540 c> goad way SXCHANGes evewmsne NEW YOfiK cit