Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000817
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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November 5, 1927 EXHIBITORS HERALD 5 Exhibitor Reports Reveal Directors of Film Successes Wood, Seiler, Pollard, Green and Meehan Are 1st Five on B. O. List By DOUGLAS HODGES Herewith is a list of 85 directors whose pictures have shown strong hox office value according to exhibitors’ reports in “What the Picture Did for Me.” Sam Wood heads the list subsequent to the fact that “Rookies” has, by its hox office strength, reached that place on “The Box Office Ticker,” a supplementary department of “What the Picture Did for Me.” Other names follow in the order that their best current picture appears in “The Ticker.” No name is repeated in this list, although many have been found having more than one picture rating higher than fifty-one per cent. In such cases a numeral in parenthesis indicates the number of pictures thus registered. A picture which registers fifty-one per cent at the box office is one which drew receipts equalling fifty-one per cent of the house’s record receipts. Thus such a picture is classed as “Money Making” and the director is classed likewise. This list has not taken into account the various items that have possibly entered into the picture’s success. If the picture has been strengthened by its star’s following or strengthened by exploitation such analyses have not been made. The director, the writer and the star are important components of a motion picture and The Studio section endeavors to emphasize their importance with the establishment of this monthly list which will be supplementary to “The Ticker.” A “Writers’ List” will appear in the December issue. Names listed here represent directors who have made pictures during the past two years. “The Ticker” does not list short features and therefore it has been necessary to omit names of short feature directors. Directors and Box Office Percentages of Their Best Current Pictures 1. Sam Wood 79.9 2. Lou Seiler (3) 79.7 3. Harry Pollard (2)... 78. 7 4. Alfred E. Green (3) . .76.8 5. Leo Meehan (3) 77 6. John Waters (2) . . . .76.1 7. Hobart Henley 75.9 8. Jack Ford (3) 75.5 9. Clarence Badger (3) . .75.3 10. George B. Seitz (4).. 74.0 11. George Hill (2) 73.1 12. Lynn Reynolds (5).. 72. 5 13. Henry King 71.7 14. David Kirkland (5).. 71. 2 15. Edw. Sedgwick (5) . . .71.0 16. Cecil B. DeMille. . . .70.7 17. Clarence Brown 70.1 18. J. P. MacGowan 69.7 19. Millard Webb 69.3 20. Roland West 69.2 21. Gregory LaCava (2) . .69.1 22. W. S. VanDyke (2). .68.8 23. Fred Newmeyer 68.3 24. Geo. Fitzmaurice . . . .68.1 25. A1 Rogell (3) 67.6 26. William Nigh (2) . . . .67.2 27. A1 Parker 67.0 28. Clifford Smith 66 2 29. E. Mason Hopper. . . .66.0 30. Ted Wild 65.3 31. Edw. Sutherland (2). 64. 8 32. A1 Santell (3) 64.8 33. Fred Jackman 64.7 34. Alan Dawn (2) 64.6 35. Herman Raymaker (2) 64.3 36. Walter Morosco 64.3 37. Roy Del Ruth 64.1 38. Victor Seastrom 64.1 39. Paul Sloan 63.8 40. Sam Taylor 63.5 41. Wm. A. Seiter (3) . . . .62.8 42. Reeves Eason (2) . . . .62.7 43. William Beaudine ...62.4 44. Ben Stoloff 62.3 45. Tourjanski 62.3 46. Jack Conway ...... .62.0 47. Thomas Buckingham .61.8 48. Robert DeLacy (2) . . .61.0 49. Harry Edwards 60.1 50. Chas. Brabin 59.6 51. Robt. Z. Leonard .... 59.3 52. Geo. Archainbaud ...59.0 53. Reginald Barker . . . .58.8 54. Irvin Willat 57.5 55. Frank Tuttle 57.0 56. Lloyd Bacon 57.0 57. Orville Dull 56.9 58. Howard Higgins ....56.8 59. Fred Niblo 56.7 60. Monta Bell 56.6 61. Marshall Neilan 56.5 62. D. W. Griffith 56.5 63. Victor Fleming 56.1 64. Ralp Ince 56.1 65. F. H. Weight 55.7 66. Irving Cummings (2). 55.1 67. Renaud Hoffman .... 55.0 68. Chas. Hines 54.9 69. Mai St. Clair 54.8 70. J. G. Blystone 54.7 71. Tod Browning 53.9 72. E. A. DuPont 53.6 73. Erie Kenton 53.4 74. D. Buchowetzki 53.1 75. Edward Laemmle . . . .52.9 76. Arthur Rosson 52.9 77. Frank Strayer 52.7 78. Larnher Hillyer 52.7 79. Victor Schertzinger . .52.0 80. Frank Lloyd 52.0 81. James Horne 52.0 82. Hall Powell 51.6 83. Curt Rehfeld 51.3 84. Maurice Tourneur . . .51.1 85. Frank O’Connor ....51.1