Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000824
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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12 STUDIO SECTION OF November 5, 1927 JULES WFIITE, homo sapiens at right, is the director of a gorilla comedy at Educational. The young woman is Lucille Hutton, feminine star who is under contract to Educational. The big boy at left is unidentified, unsigned, and unkempt and unwept. JUST as there are golden moments in “The Trail of ’98” there are also golden nuggets in it. Clarence Brown, director, found that the “ panning ” sequence could not be faked effectively and obtained the real material, above. Harry Carey is at right. JACK FORD had able assistance in making “Grandma Bernle” in his photographic staff which included Charles Clark. Clark may well be watched in camera circles because of his technical and creative niind which he is applying to his work at Fox. ESPITE mythology Troy fell according to this man’s direction. And he is not Paris but Alexander Korda “husband of Helen” who in real life is Maria Corda, star of First National’s “Helen of Troy.” Korda directed the production. /N PHOTO at i-ight: Al Siegler, cameraman, Charles Kerr, assistant director, and Leo Meehan, one of the steadiest directors of money-making pictures in Hollywood. “Herald” caniera shot the scenes while Meehan was on location making “Freckles” for F B O. In view at left is a forest built by Meehan to duplicate a natural scene in upper part of Indiana. Actual hardwood trees such as these cannot be found within many hundred miles of Hollywood where Eucalyptus and Peppers are abundant.