Exhibitors Herald (1927)

Page scan 000825 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000825
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

November 5, 1927 EXHIBITORS HERALD 13 T}ON EDDY, nevuly appointed l—x business manager of the Harry Langdon company, left, and doe Ferrara, auditor of the company. Langdon is making a new F. N. filniu ITT L. ANDERSON and E. D. . Leshin. The latter, right, is business manager of Universal’s unit •which made “Foreign Legion” on Andy’s grounds at Guadalupe. PATSY RUTLI MILLER in a scene from i “Red Riders of Canada,” which Robert De Lacy completed last week for FBO. De Lacy’s camera corps was headed by Nick Musuraca. MESS! W. L. Anderson’s dining-room is the Ritz of Guadalupe, Cal. — and the soup is always hot. Andy has gone into the motion picture industry as a deluxe restaurateur and has catered to Paramount, Universal, First National and many other of the big companies. IFTEEN hundred acres of sand — pure white Sahara sand that has blown in from the Pacific — is the location site of Universal’s picture “Foreign Legion,” which Edward Sloman completed last week. Norman Kerry and June Marlowe star. Above are extras. A PANORAMIC view of the Anderson camp in Guadalupe, Cal., where W. L. Anderson has leased 1,500 acres of sand as a location site for motion picture companies of Hollywood, 200 miles away. The camp is in use practically all the year around with the exception of the rainy months. The tents are equipped to care for 1,000 people at a time.