Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000827
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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November 5, 1927 EXHIBITORS HERALD 15 LINA BASQUETTE makes her First National debut in the leading feminine role of “The Noose f’ former stage play which John Francis Dillon is directing. Bess Meredyth made adaptation. Miss Basquette leaves a Broadway career. FIE product of their minds is sold to you under the Educational banner. They are Charles Lamont, left, Stephen Roberts, and Norman Taurog, right, a trio of comedy directors difficult to match. OlVARD ESTABROOK is one of the industry’s highly regarded writers. His work is best adapted to comedy stars and he has turned out hits for Charlie Murray, notably ‘McFadden’s Flats’’ and “Sweet Daddies,” F. N. pictures. ERVYN LE ROY is Hollywood’s youngest feature director— and its smallest. He is on his second picture, “Aces High,” featuring George Sidney and Charles Murray. He "was formerly a comedy constructionist.