Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000831
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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November 5, 1927 EXHIBITORS HERALD 19 ON A LOT OF THE LOTS HOLLYWOOD. — Aileen Pringle^ and Ramon Novarro are making Kansas City people happy this week by attending the opening of the Loew’s Midland theatre there and giving each patron a saccharine smile. . . . Dolores Del Rio’s husband is considering a plunge into pictures, and Wally Fox, director, is credited with the proffered contract and Wally is a brother of Edwin Carewe. . . . Tom Mix abandoned Hollywood last week and arrived at Phoenix, Ariz., with a company of 27 Fox people and it is said that the trip is for the purpose of making a picture. . . . George Marshall supervised Wallace MacDonald’s start last week on a new Fox comedy featuring Marjorie Beebe, a young woman who came up from the extra ranks. . . . Fred Thomson has chosen Nora Lane for his leading woman in “The Pioneer Scout” and wasn’t that the same girl who appeared in “Jesse James?” .... Virginia Valli is due back in town this week from New York, Portland, Me., and points East. . . . Saw Walter Fliers last week who said he has been ill several days and that’s the first time Pve seen him since I lately crossed the Mississippi. . . . Malcolm Stuart Boylan, title writer for Fox, celebrated after he finished titling “Ladies Must Dress,” and went to Death Valley and I presume the celebration preceded the Death Valley migration. . . . Tom Tyler was the host to a couple of dozen friends at his home last week and during the evening a very inexperienced feminine reporter approached us and asked if it were true that Mr. Tyler bathes in ice water 30 minutes each day throughout the year to keep fit and — funeral services were held from the home. . . . William Le Baron has re turned to the Coast with 20 manuscripts and lots of enthusiasm. . . . Bill Beaudine will be retained by Universal to direct two more pictures the first of which is “Home James” with Laura La Plante. . . . Hal Roach has returned from two weeks with the United States army in the East where he had a job as major in the signal corps. . . . Rex Lease has been selected by M-GM to play a big role in “The Texas Ranger.” —HODGES. Warner Theatre to Be Completed About Jan. 1 (Special to the Herald) HOLLYWOOD, Nov. L— With the completion of Warner Brothers’ theatre, at Hollywood boulevard and Wilcox avenues, about January 1, Hollywood will have 20 theatres with a total seating capacity of about 25,000. Of these theatres four are devoted to legitimate drama and 16 to motion pictures, three of the latter being first run houses. It is estimated that more than 70,000 persons from all parts of the city attend the shows of Hollywood each week. Five hundred thousand persons have entered Grauman’s new Chinese theatre in the 22 weeks it has been running. Grainger , of Fox , Begins Big T our to Boost Sales (Special to the Herald) NEW YORK, Nov. 1.— James R. Grainger, general salesmanager of Fox has left for Washington, D. C., on the first leg of a six weeks’ tour of exchange centers to intensify a nine weeks’ sales drive. His itinerary then calls for visits to Cincinnati, Indianapolis, St. Louis, Kansas City, Des Moines, Omaha, Salt Lake City and Los Angeles. MOLE HE 8191 RICHARDSON, INC The Mark of Progress STUDIO ELECTRICAL EQUIPMENT 6310 SANTA MONICA BLVD., HOLLYWOOD, CALIF. 20,000 Square Feet of Stage Space Added to Educational Studios (Special to the Herald) HOLLYWOOD, Nov. 1.— Educational’s large new stage has been completed, adding 20,000 square feet of stage space to this comedy lot. The new structure was formally christened last week by Lupino Lane and his new director, Henry W. George. Extensive alterations have been effected in the arrangements of the grounds and executive office buildings. The Educational executive offices have been moved forward to the sidewalk and a nine foot stucco fence erected along the entire Santa Monica boulevard frontage of the studio grounds. A block of dressing rooms has been moved to a new location and the space formerly occupied by this building has been landscaped and seeded. An attractive garden will occupy this space, which will be used as a location for the various producing companies. Theatre Loses $200 in Series of Robberies (Special to the Herald) SHELTON, WASH., Nov. 1.— A series of robberies in this vicinity last week included the Graham theatre, where thieves escaped with $200. WILLIAM NIGH DIRECTOR “THE FIRE BRIGADE” “MR. WU” “THE TEXAS RANGER” Alfred E. Green DIRECTOR OF WILLIAM FOX PICTURES Just Finished Olive Borden in “COME TO MY HOUSE ” With Antonio Moreno