Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000835
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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November 5, 1927 EXHIBITORS HERALD 23 sacks on a continual payroll for the( picture. “Sadie Thompson” and “The Garden of Eden” are now being cut. Another United Artists production that has just been completed is “Romona” Starring Del Rio, produced by Inspiration-Carewe pictures. The comedy companies have been unusually busy this season and several lots have added additional directors. Educational studio has more directors working than at any time since its comedy units started working two years ago at the big plant on Santa Monica boulevard. The roster includes the following directors: Norman Taurog, Stephen Roberts, Charles Lamont, H. L. Muller, Jules White, Harry Sweet, Zion Myers and Henry G. George. Roberts Directing Davis Taurog is directing Lloyd Hamilton in the fourth of eight two reelers he will make this year; Roberts is directing George Davis in a Mermaid Comedy; Charles Lamont has Dorothy Devore in a circus picture, and the Charles Bowers comedy unit is under way with H. L. Muller directing. Hollywood is interested in the results of “The Wizard of Long Island,” as Bowers is known in the East. Harry Sweet has left the Cameo comedies to direct a Mermaid featuring Jerry Drew. Jules White, and Zion Myers are both making Cameo comedies. Stern Brothers have three companies at work at their studio on Sunset boule Mark Sandrich DIRECTOR Coming Releases ! “Some Scout” with Lupino Lane “Hello Sailor” with Lupino Lane “Sword Points” with Lupino Lane Now Directing Jerry Drew in a Mermaid Comedy for Educational vard. Gus Meins is making “Keeping Up With the Joneses” series; Francis Corby is directing “The Newlyweds” and Samuel Newfield is making “Let George Do It.” At Christie studios four of the six stars making Paramount-Christie comdies are hard at work. Bobby Vernon, Billy Dooley, Jack Duffy and Jimmie Adams are the four. Vernon is making “Splash Yourself,” Dooley is racing through the streets filming “Dizzy Sights;” Jack Duffy is appearing in “Nifty Nags” while Timmy Adams is using Mt. Whitney, the highest moun tain in the United States, as a prop for his comedy. Paramount* s 6Krazy Kat9 Cartoons Heavily Booked (Special to the Herald) NEW YORK, Nov. 1.— Though the season is but three months old, the Paramount-Mintz series of 26 “Krazy Kat” onereel cartoons and 10 two-reel novelties has been booked by the Stanley circuit, West Coast Theatres, Wilrner and Vincent, Universal Theatre Chain, Saenger Theatres and Publix. Plaza Hotel To Travelers This Emblem Means Hotel Headquarters In the Film Capital of the World The Hollywood Plaza is hotel headquarters in Hollywood, California. When on your next trip to Southern California, make this famous hostelry your objective. Situated in the heart of Hollywood, the hotel is most centrally located for either pleasure, business or shopping in Los Angeles. Every room is a parlor during the day time — a luxurious sleeping quarter at night. In-a-Door Beds make this possible. Strange people, exotic sights, theatres, and enter* tainment are but a step away from the door of this famous hostelry. Write or wire us for reservations in advance. Appoint this hotel now as your headquarters while in Southern California. HOLLYWOOD PLAZA HOTEL Hollywood, Calif.