Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000836
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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24 STUDIO SECTION OF November 5, 1927 Jack Mulhall Just Finished the Male Lead in “Man Crazy” “LADIES NIGHT IN A TURKISH BATH” NEXT FIRST NATIONAL PRODUCTION GEORGE SIDNEY Just Finished “The Cohens and Kellys in Paris” Now back at FIRST NATIONAL doing another one with my playmate, Charlie Murray, with Mervyn LeRoy directing. “■Longer and Louder Laughter” THE LOBB Y ALBUM Exhibitors requesting autographed photographs of stars are listed with names of players below. RENEE ADOREE — Ed Vig, Ideal theatre, Belgrade, Minn. RENEE ADOREE — E. D. Muchow, Hub theatre, Gaylord, Minn. RENEE ADOREE — W. E. Sweatt, Brownville theatre, Brownville, Ala. RENEE ADOREE — A. Louis Ginsburg, Grand theatre, Main & Smith, Paterson, N. J. MARY ASTOR — Virginia Pollard, Auditorium theatre, Nehawka, Nebr. WALLACE BEERY— S. R. Cook, Althea theatre, Dunseith, N. D. WILLIAM BOYD — Virginia Pollard, Auditorium theatre, Nehawka, Nebr. BETTY BRONSON— S. R. Cook, Althea theatre, Dunseith, N. D. LOUISE BROOKS — LJoyd Townsend, New Piedmont theatre, Oakland, Calif. LON CHANEY— M. J. Goldberg, Peralta theatre, 112 Arbor Dr., Piedmont, Cal. LON CHANEY — Ed Vig, Ideal theatre, Belgrade, Minn. LON CHANEY — Lloyd Townser.'d, New Piedmont theatre, Oakland, Cal. JUNIOR COGHLAN— S. R. Cook, Althea theatre Dunseith, N. D. JACKIE COOGAN— S. R. Cook, Althea theatre, Dunseith, N. D. JOAN CRAWFORD — Eg Vig, Ideal theatre, Belgrade, Minn. BEBE DANIELS — A. Louis Ginsberg, Grand theatre, Main & Smith, Paterson, N. J. BEBE DANIELS— Ronald E. Warren, Eagle theatre, Lubec, Me. BEBE DANIELS — George J. Kress, Hudson theatre, Rochester, N. Y. BEBE DANIELS— George E. Bullock, Freedman theatre. Forest City, Penn. BEBE DANIELS — E. D. Muchow, Hub theatre, Gaylord, Minn. BEBE DANIELS— Dr. Syoyer, M. W. A., Soldier, Kansas. BEBE DANIELS — R. Kuhn, Kuhn theatre, Lebanon, Oregon. BEBE DANIELS— W. E. Sweatt, Brownville theatre, Brownville, Ala. BEBE DANIELS — James Sears, Liberty theatre, Humansville, Mo. BEBE DANIELS — S. R. Cook, Althea theatre, Dunseith, N. D. ALICE DAY — Lloyd Townsend, New Piedmont theatre, Oakland, Calif. DOLORES DEL RIO — I. Wiernick, Strand theatre, Philadelphia, Penn. REGINALD DENNY — S. R. Cook, Althea theatre, Dunseith, N. D. RICHARD DIX— C. A. Miller, Strand theatre, Alma, Mich. RICHARD DIX — Ronald E. Warren, Eagle theatre, Lubec, Me. RICHARD DIX — R. Kuhn, Kuhn theatre, Lebanon, Ore. BILLIE DOVE — Frank Stempski, Main theatre, Hamilton, Ont., Canada. BILLIE DOVE— Virginia Pollard, Auditorium theatre, Nehawka, Neb. BILLIE DOVE — Lloyd Townsend, New Piedmont theatre, Oakland, Calif. BILLIE DOVE — E. D. Muchow, Hub theatre, Gaylord, Minn. BILLIE DOVE — John D. Orange, Walnut Ridge, Arkansas. BILLIE DOVE — James Sears, Liberty theatre, Humansville, Mo. BILLIE DOVE — F. C. Williams, Garden theatre, Marion, Iowa. CHARLES FARRELL — H. Ulman, Ulman’s Opera House, Salisbury, Md. “Studio Section,” EXHIBITORS HERALD, 5617 Hollywood Blvd., Los Angeles, Cal. GENTLEMEN : I should like to receive an autographed photo of — for placement in my “Lobby Album” of stars whose pictures are especially popular with my patrons. (Exhibitor) (Theatre) (City) (State)