Exhibitors Herald (1927)

November 5, 1927 EXHIBITORS HERALD 29 Camera! A Department Devoted to News and Affairs of the American Society of Cinematographers and Its Members, Published as a “Studio Section” Feature. “Two Arabian Knights ” Moves into the Rivoli (Special to the Herald) NEW YORK, Nov. 1.— “Two Arabian Knights” has been moved from the Paramount theatre into the United Artists Rivoli. The facade of the Rivoli has been cleaned and an electric sign with the words “United Artists” has been added. Interesting Developments in Cinematography Seen By S. E. SNYDER Helene Costello III (Special to the Herald) HOLLYWOOD, Nov. 1.— Helene Costello was stricken with influenza yesterday as she was about to begin work on a new picture. FIRST Vice President John W. Boyle, of the A. S. C., makes this contribution to the optimistic side of motion picture comment. Mr. Boyle is a charter member of the A. S. C. and is attached to the cinematographic department of the Mack Sennett Studios : “THOSE who have followed the for* tunes of things cinematographic and especially the fortunes of the A. S. C. are in for some interesting developments in the near future. “The photographic department of motion pictures is rapidly coming into the limelight of importance in the great scheme of production and, while this department has already been credited with the greatest advance in cinematic evolution, the greater and more revolutionary improvements are yet to be gazetted. “The amount of individual research now going on is amazing to one who is in a position to know the extent of it. The cameraman is the pioneer researcher of the industry. It was his recognition of the need of better methods and his demand for improved tools and materials to work with that has brought about perfected cameras of today, improved films, lenses and lighting, and all these have in turn had their good influence on every branch of the industry. “If the cameraman has needed anything that could not be obtained in the market he retired to his private workshop and built it himself and this is going on now just as it did in the old days of Selig, Essanay, Kalem, Balboa, etc. “This does not take away any of the credit and glory that rightfully belong to Mitchell, Bell & Howell, Debrie, Akeley, Pathe, Zeiss, Goerz, Cooper Hewitt, Creco, De Vry, Hoefner, Eastman, Dupont, Mole & Richardson and the many others who, in all lines, are spending millions that the cinema may approximate perfection. On the contrary it enhances the value of all these contributors to the advancement of the cinematographic art for it shouts from the housetops the alertness and ingenuity with which they recognized the needs of the cinematographer and set to work to meet them. “But the cameraman, while quick to adopt an improvement has not been content to sit down and ‘let George do it.’ He has, on the other hand, been spurred to new and greater efforts and this reaction is the cause of the feverish enthusiasm for research remarked by those in the inner councils of the A. S. C. It is upon the apparent results of this research, individual and collective, that the writer predicts the forecast that the cinematic world will, in the not distant future, be startled by a series of discoveries and inventions that will be as remarkable in their way as anything that has yet been achieved in the building of instruments and electrical appliances, in the manufacture of films and emulsions, lenses, projectors, etc., etc. “Not only is it true, as Roy McCardell says, that : ‘The world do movie,’ but also that the movies move and with them moves the world. It would be a bit premature to mention specifically the work now in hand by the different members of the A. S. C., but the purpose of this article is to pass on to the various elements of the industry the encouraging news that the photographic department is up and coming with great achievements, soon to be a fact, which should react with constructive effect upon the entire motion picture world.” “ Outcast Souls” Dec. 15 (Special to the Herald) NEW YORK, Nov. 1. — “Outcast Souls,” a Sterling production, will be released December 15. PHOTOGRAPHY BY KARL STRUSS “BEN-HUR” “FOREVER AFTER” “SUNRISE” Now with D. W. Griffith Making a Spanish Romance for United Artists George Folsey Cinematographer “LADIES AT PLAY” “ORCHIDS AND ERMINE” “SEE YOU IN JAIL” ‘‘NAUGHTY BUT NICE” “AMERICAN BEAUTY” “NO PLACE TO GO” DANIEL B. CLARK a. s. c. Cincnatographtr Tom Mix Productions R. J. BERGQUIST Cinematographer ' “SANDY” “WOMAN POWER” “ONE INCREASING PURPOSE” Fox Release DAVID ABEL A. S. C. “DEARIE” with Irene Rich “THE FORBIDDEN WOMAN” “STAND AND DELIVER” A De Mille Production