Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000843
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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November 5, 1927 EXHIBITORS HERALD 31 Exhibitors Herald Production Directory Chicago Office: 407 So. Dearborn St. A Monthly Service Devoted to Stars, Directors, Scenarists and Cameramen at Work Upon Pictures in Current Production. fjj Hollywood Representatives: Ray Murray, Douglas Hodges. New York Representative: John Spargo. Story Director Star Scenarist Cameraman Brand Name Starting ASSOCIATED STUDIOS. 3800 Mission road. CA-2120 NO PRODUCTION THIS MONTH CALIFORNIA STUDIO. 1420 Beachwood avenue. HE-2111 “Casey Jones1 Charles Hunt All Star Arthur Hoerl Hap de Pew Trem Carr Prod. Oct. 18 CHADWICK STUDIOS. 1440 Gower street. HE-4111 NO PRODUCTION THIS MONTH CHARLES CHAPLIN STUDIO. 1416 North LeBrea avenue. HE-2141 “The Circus” Chas. Chaplin Chas. Chaplin Merna Kennedy J. Wilson United Artists Jan. 1926 M. Marlatt CHRISTIE STUDIO. 6101 Sunset boulevard. HE-3111 “Tillie’s Punctured Romance” Untitled Untitled Eddie Sutherland Harold Beaudine Wm. Watson Fields-ConklinFazenda Jimmie Adams Jack Duffy Monte Brice Chas. Boyle Oct. 17 Keene Thompson Frank Conklin Peterson & Sullivan Jimmie Adams Oct. 17 Comedy Alex Phillips Christie Comedy Preparing Alfred Jacquemin COLUMBIA STUDIOS. 1438 Gower street. HO-7940 “Stage Kisses” “Opening Night' Albert Kelly E. H. Griffith H. Chadwick Dorothy Howell Joe Waulker Kenneth Harlan John Bowers E. H. Griffith Ray June Claire Windsor “Perfect 30” Oct. 12 “Perfect 30” Oct. 3 DeMILLE STUDIO. Culver City, Cal. EM-9141 “Chicago” “Stand and Deliver” Frank Urson Phyllis Haver Lenore Coffee Pev. Marley Pathe Sept. 20 Donald Crisp Rod LaRocque Sada Cowan Dave Able DeMille Oct. 17 “Leopard Lady” Rupert Julian Jacqueline Logan Clara Beranger John Mescall DeMille Sept. 14 “Blue Danube” Paul Sloane Leatrice Joy Paul Sloane John Farrow Art Miller DeMille Oct. 24 “Walking Back” Wm. K. Howard Vera Reynolds Douglas Doty DeMille Preparing MR UNITED STUDIOS, Inc. ± M. C. Levee, President 100,000 square feet of props, garnered Let us supply the props for wfllr from the four corners of the globe. your next production. i UNITED STUDIOS, Inc. • :tJ|Rs& 5341 Melrose Ave., Hollywood, Calif.