Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000845
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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November 5, 1927 EXHIBITORS HERALD 33 Story Director Star Scenarist Cameraman Brand Name Starting MACK SENNETT STUDIO. 1712 Glendale boulevard. Olympia 2181 Smith Family Phil Whitman Mary Ann Jackson Ruth Hiatt Raymond McKee Frank Capra Vernon Smith Johnny Boyle Pathe Oct. 19 Comedy Harry Edwards Billy Bevans Vernon Dent Carmelita Geraghty Dot Farley Earl Rodney Jeff Moffitt St. Elmo Boyce Cutting Bathing Girl Picture Alf Goulding Daphne Pollard Carole Lombard Ewart Adamson Jeff Moffitt Earl Rodney Ray Rannahan Cutting War Picture Mack Sennett Sally Eilers Matty Kemp Johnny Boyle Lee Davis Special Cutting Bathing Girl Picture Alf Goulding Daphne Pollard Carole Lombard Ewart Adamson Jeff Moffitt Earl Rodney Ray Rannahan Oct. 21 STERN FILM CORPORATION STUDIO. 6048 Sunset boulevard. HO-0391 “Newlyweds and Their Baby” “Keeping Up with the Joneses” “Let George Do It” Francis Corby Gus Meins Samuel Newfield Sunny McKeen Jack Bartlett Addie McPhail Harry Long Stella Adams Gene Laymon Sid Saylor Staff Staff Staff Victor Scheurich Harry Forbes Edgar Lyons Stern Brothers Comedy Stern Brothers Comedy Stern Brothers Comedy Shooting Shooting Shooting TEC ART STUDIOS. 5360 Melrose avenue. GR-4141 “Ramona” “White Lights” United Artists Special Edwin Carewe Irving Cummings Dolores Del Rio Barbara Bedford Malcolm McGregor Finis Fox Howard Estabrook Robert Kurrle Chas. VanEnger Inspiration Brenda Inspiration Sept. 3 Cutting Preparing UNITED ARTISTS STUDIO. Hollywood. GR-5111 “Tempest” “The Drums of Love” Slav Tourjansky D. W. Griffith John Barrymore Lionel Barrymore Mary Philbin Don Alvarado Tully Marshall Wallace Smith Gerrit Lloyd Charles Rosher Karl Struss Barrymore Production D. W. Griffith Production Oct. 11 Sept. 18 UNIVERSAL STUDIO . Universal City . HE-3131 “Cohens & Kellys in Paris” “13 Washington Square” “Hey Rube” “Finders Keepers” “Foreign Legion” “Man Who Laughs” Wm. Beaudine Mel Brown Del Andrews Wesley Ruggles Edw. Sloman Paul Leni Geo. Sidney J. F. MacDonald Jean Hersholt Hoot Gibson Laura LaPIante Norman Kerry Lewis Stone Conrad Veidt A1 Cohn Harry O. Hoyt John Clymer B. Van Charles Kenyon J. Grubb Alexander Adams J. Stumar Neumann Miller Jackson Rose Warrenton Jewel Jewel Jewel Jewel Jewel Super-Jewel Sept. 2 Oct. 3 Oct. 5 Oct. 17 Sept. 27 Sept. 26 Mary Philbin WARNER BROTHERS STUDIO. Sunset & Bronson street. HO-4181 ‘The Little Snob” John Adolfi May McAvoy Robert Lord Norbert Brodin Oct. 20 ‘A Race for Life” Ross Lederman Rin-Tin-Tin Charles Condon Ed Du Par Oct. 17 ‘In Name Only” Henry Lehrman All Star Graham Baker Barney McGill Oct. 3 ‘Beware of Married Men” Archie Mayo Irene Rich E. T. Lowe, Jr. Frank Kcsson Oct. 7 ‘Glorious Betsy” Alan Crosland Dolores Costello Anthony Coldeway Hal Mohr Oct. 10 * GARRETT FORT WRITER Paramount-F amous-Lasky