Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000852
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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4 EXHIBITORS HERALD Sheld C°®1" <1 ^ C. Ke\ecnSoldonCbr^ en bavea^^ve played all that ha have die9and re P^t 5 ye- Para made U' £oW that tbey ar bceD fcbtsiie,, *ey see® ^ ®oUOt .before.” than ever b 9 ^7/ **#7S ./. be better ' V f’ «7y . ’ 7005g * w,A.* ^ m &rc ^ Emil Bernstein, Mgr. Lyric Theatre, Jackson, Tenn. — "No other single program feature has met with a kindlier reception since the Paramount News than have the Paramount-Christie Comedies. Our patrons, thoroughly tired with cheap, mechanically imperfect and lowclass comedies, have readily seized upon the new Paramount product. Where for. merly the comedy was a passable filler, it is now a vital and interesting part of our show. We feel thoroughly confident that with Paramount supplying us with comedies and novelties, our short feature needs will be amply satisfied.” «ti, ot]' Us *0, th( it. Hi, / l ■pBP* *1 Lewis Sablosky, Stanley Co. of America. — "We have played seven Paramount two-reel comedies. I feel I ought to make comment on their excellent quality. Christie comedies are far superior this year and nothing has been spared in the way of money to get excellent casts, well dressed sets and sub-titling.” q Saxe Just sc oun1 any Circuit, Milwaukee in to three Christies reenet of the ne-w Fine Christies ever seen sup before Much 'Have para erior 1 ' &iy ^ Capitol Theatri "Par e, Winnipeg, Canada. amount Christie comedies are getg receptIOns that prove their popularity beyond a doubt.” November 12, 1927 llt,e e,en 'h '4 °U Jt*t fo eA, e«/j Uq/ ?****& >) ^ R* Marshall, Vancouver, B. C. "Billy Dooley in ‘Row, Sailor, Row’, tore the roof off the Capitol, Vancouver. Bobby Vernon in 'Short Socks’ equally well received. First runs all playing Paramount-Christies.” C M„i.tS«'ner!, J'"l!varaiu""“''S — li» TieLfr ^r?’ Mer P“fc «n ’ r»,rnnngham Ala rec"™OU°,'Cb™i<’ C°’»4; first play *1 Billy Dooley in "Row, Sailor, Row”, "A Moony Mariner” and "Easy Curves”. *J Jimmie Adams in "Dr. Quack”, "Oh Mummy!” and "Ocean Blues”. ? Bobby Vernon in "Short Socks”, "Crazy to Fly” and "Wedding Wows”. run theatres all over paramount Christies *1 Paramount, Rivoli and Rialto Theatres, New York; Stanley Circuit; West Coast Theatres; Stillman, Cleveland; Ohio, Indianapolis and countless others! ^ Join the happy family! The Whole Show! <J Anne Cornwall in "Scared Pink” and "Fighting Fanny”.