Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000862
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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BUFFALO BILL.J& i WALLY WALES DON COLEMAN BUDDY ROOSEVELT Jack padjan The Smartest Showmer are ^Never in the history of the business has there been such an opportunity for a clean-up as is offered this year in PATHE WESTERNS. The public is eager for high-class, colorful action dramas, and PATHE answers that demand with the greatest array of Westerns the industry has ever seen. Here are a few of the Big FIRST RUNJ who have boohed PATHE WESTERNS soli< Saenger Circuit New Orleans Scenic ! Keene. N. H Capitol Providence, R.I. Globe Manchester, N. H. State Utica, N. Y. Victoria Watertown, N. Y. Star Hudson, N. Y. Rialto Harrisburgh, Pa. Scenic Lancaster, Pa. Empress... Washington, D. C. Criterion Washington, D. C. Comedy Baltimore, Md. Broadway Danville, Va. Rex Battle Creek, Mich. Orpheum . . . Fond du Lac, Wise. Whitehouse Milwaukee, Wise. Park LaSalle, III. Jefferson Jefferson City, Mo. Columbia Amusement Co. New Kensington, Pa. Royal Chillicothe, O. Eagle ...t Hamilton, 0. Lyric Ironton, O. La Grand Conneaut, O. Dean . . Cantoni, O. Lyceum Findlay, O. Royal Lima, O. Superior Toledo, O. Wood Kokomo, Ind. Fawn Anderson, Ind. Rialto Frankfort, O. Marion. Marion, O. Lyric Lafayette, Ind. Ark Logansport, Ind. Majestic Portland, Ind. Colonial . Wabash, Ind. Fountain Terre Haute, Ind. PublixTheatres New York Orpheum Muncie, Ind. Majestic Corsicana, Tex. Iris Bartlesville, Okla. Iris Sapulpa, Okla. American Ada, Okla. Orpheum Joplin, Mo. Empress St. Joseph, Mo. Egyptian Anderson, S. C. Mystic Fort Smith, Ark. Royal Van Buren, Ark. Dyersburgh Theatre. ■ Dyersburgh, Tenn. Dillingham Eldorado, Ark. Rialto . Long Beach, Calif. Rialto • • San Bernardino, Calif. Lyric Pomona, Calif. Elite Santa Rosa, Calif. Capitol Cumberland, Nev. Cockade Peters burgh, Va. Rialto Roanoke, Va. Notre Dame Manchester, N. H. Royal Chicope Falls, Mass. Mystic-. Malden, Mass. Banner . . . . Los Angeles, Calif. Empire San Pedro, Calif. Champion Birmingham, Ala. Wells Anniston, Ala. Walton Selma. Ala. Tudor Atlanta, Ga. Alamo Gainesville, Va. Grand. Bessemer, Ala. Colonial Cincinnati, O. Hippodrome Covington, Ky. Majestic London, O. Favorite Piqua, O. Circle Goshen, Ind. Colonial ■ . . Uptown . . . Young Victory. . . . Amuzu. . . . Dreamland. Cozy Imperial. . . Grand Princess. . . Strand Majestic. . . Strand Liberty. . . . Crystal Lyric Rex Empress. . . Alamo Regent Apollo . . . . Electric Regent Liberty Crystal Rose National . . Auditorium Ford Colonial. . . Strand Scenic Standard Liberty. . Danville, IIL Michigan City, 111. Lexington, N. C. Salisbury. N. C. W inston-Salem.N.l Chester, S. C. Gaffney. S. C. Newberry, S. C. Union, S. C. Belmont. N. C. Oskaloosa, la. Appleton, Wise. WUlimantic, Conn Fort Worth, Tex. Waco, Tex. Gainesville, Texf Plainview, Tex.' Wilson, Okla. Indianapolis, Ind. Indianapolis, Ind. , Huntington, Ind. Marysville, Mo. Kansas City, Mo. Klamath Falls, Ore, Porterville, Calif. Roseville, Calif.Stockton, Calif. Rapid City. S. D. Lead, S. D. LaGrande, Ore. Lincoln, Neb. York, Pa. Steubenville, O. Cleveland, O. Sioux Falls, S. D. Pafhe Exchange. Inc. OtNaL^STUOI^MCTVKB^^Tm^tSW^I tffl| 1 feTMrf WBSTUN^MTlSMMAU-Myi’COMIOIlB