Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000865
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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EXHIBITORS HERALD EDITORIAL AND ADVERTISING OFFICES CHICAGO 407 So. Dearborn St. Telephone Harrison 9248. Cable Address: Quigpubco. Jay M. Shreck, Managing Editor George Clifford, Business Manager Ernest A. Rovelstad, News Editor NEW YORK 565 Fifth Ave. Telephone Vanderbilt 3612-3613. James Beecroft, Manager John S. Spargo, New York News Editor LOS ANGELES 5617 Hollywood Blvd. Telephone Gladstone 3754. Ray Murray, Manager Douglas Hodges, Advertising Manager LONDON The Bioscope (J. Cabourn, Editor) Faraday House, 8-10 Charing Cross Rd., W. C. 2. INDEX TO EDITORIAL CONTENTS DEPARTMENTS Short Features 27 Presentation Acts 28 The Theatre 41 New Pictures 43 The Film Mart 39 Available Attractions 44 Press Sheets 46 Classified Advertising 48 The Box Office Ticker 57 “What the Picture Did for Me” 49 FEATURES Los Angeles, by Ray Murray.... 22 Pictorial Section 23 Re-Takes 22 Service Talks, by T. O. Service 38 Letters from Readers 47 Chicago, by W. W. 58 SUBSCRIPTION RATES United States and possessions — $3 per year. Canada — $4.50 per year. Other points of the world — $6 per year. Single copies, 25 cents. Advertising rate cards and Audit Bureau of Circulations statements furnished upon application. In This Issue — EASTERN floods close scores of theatres and blockade films; Railways are demoralized, roads made impassable; Theatres shelter homeless. WILLIAM JAMES, Ohio chain circuit owner, retires, selling out to J. R. Neth, his former electrician ; Ohioan amassed $4,000,000 property in 18 years. CLEVELAND exhibitors re-elect Harwood at largest meeting; Mechanical music in public is ruled illegal unless publisher gives right. PROPOSAL to form exhibitor booking circuit in England starts controversy — Paramount, M-G-M and F-N are expected to dissolve Fanamet. A RE young men best theatre managers? ^1 Ayes have it in Milwaukee but many believe in seasoning organization with more experienced men — "Abie’s Irish Rose” in production. COAST sees world premieres of “The Gaucho” and “The Devil Dancer” — George Fitzmaurice and Diana Kane marry — Fox prepares script for special. <<T\/TAKE HASTE” if you want to join •L’-t Motion Picture Club of New York — Mary Pickford’s latest opens at Rialto; Fairbanks film is scheduled for “legit.” WAYNE PIERSON heads Universal’s newly created roadshow department — Carrol Sax is made production manager of Gotham First Division names Carlin publicity head. BOMB at Tivoli in Detroit kills man and wrecks theatre and does $285,000 damage — Eastern exhibitors protest against producers’ non-theatrical sales drive. PUPILS start own film company as problem in arithmetic — Ohio convention will study Trade Practice conference’s results Seven “U” specials next year. “PROCEED I NGS against companies using block booking in Texas is expected London authorities to permit showing of “King of Kings” despite protest against portraying Christ on screen. < < T TNCLE TOM’S CABIN” is called one of decade’s best; Marion Davies scores in "Quality Street”; Fairbanks picture wins fitting reception; Niblo's directing is noticeable in Gilda Gray’s latest. Two New Departments Start in This Issue “Available Attractions” and “Press Sheets”