Exhibitors Herald (1927)

18 EXHIBITORS HERALD November 12, 1927 Pupils Start Own Film Company As Problem in Arithmetic Study of Corporation Procedure and Banking Made Painless Operation— “ Articles of Incorporation” Filed (Special to the Herald) DES MOINES, Nov. 8. — Business procedure of a motion picture corporation will be used by a public school teacher, Miss Stella King, as the basis upon which all the arithmetic work done by the eighth B class at Greenwood school during the present semester will be carried out. This unique idea, new to both teaching force and youngsters, will bring pictures into the limelight of family publicity in a manner forceful and graphic, and at the same time will enable the teacher to put over instruction in corporation procedure, banking, brokerage, taxation, interest on bonds, insurance and other allied subjects as a practically painless operation. 'T''HERE is little romance to the average thirteen-year-old in “finding the interest on $5,000 at 6 per cent for seven months and fifteen days,” but figuring interest on the actual investment of even a small cash outlay of his very own, anticipating dividends on the results of the picture show business conducted by himself, and computing income tax, brokerage and insurance for a firm of which he is a part, will be a thrilling experience. “Articles of Incorporation” Filed Already a sign hangs on the door of a small room off the regular classroom, “Office of the A. C. C. Film Co., Inc.” The initials stand for Art, Chuck and Carl, officers. Articles of incorporation have been filed with the principal acting as the state. It seems that, for the first time in the history of the industry, a charter is being held up because of orthography! Slightly chagrined but quite undaunted, the youngsters were forced to face the fact that articles of incorporation couched in words spelled with too much originality, cannot be accepted by the state. Fifty shares at 20c each are to be sold. The $10 thus obtained will be spent to rent and transport films and to pay the operator. Films from Iowa State College on various industrial and agricultural subjects will be used not oftener than once in two weeks. An admission of five cents will be charged in the school auditorium arid the dividends will be figured from the profits. After the first show, a board of directors will be chosen and will function for the rest of the semester. It may be necessary to float bonds later in order to finance the business. All the original investment will be repaid from the profits and the balance will go to the general school treasury. And the result? It is inconceivable that, with the subject of motion pictures constantly in mind, the youngsters will fail to keep the topic stirred up both at home and at school. As the most grown-up group in their school they will materially influence the thinking of the younger pupils upon whose pocketbooks they will have to depend for the ticket sales necessary to put the project over. U. A. Sells Stock to Public; Stresses Value Of Percentage Booking (Special to the Herald) NEW YORK, Nov. 8. — In offering 100,000 shares of common stock at $15 a share to the public, United Artists is stressing the value of percentage booking. A circular letter from the company reads: “The rental is made directly dependent upon the drawing power of the picture at the box office. No rental is paid for the picture unless our theatres make a net profit for the common stockholders. In other words, the owners of the pictures are content to receive a share of the net profits of the theatres as a rental for their pictures. The stock is being offered by E. W. Clucas & Co., 11 West Wall Street. Censors Bar Children from “What Price Glory ” ( Special to the Herald) MANITOBA, SASK., Nov. 8. — The Manitoba Board of Moving Picture Censors has passed “What Price Glory,” but with the provision that children under 16 years of age should not be admitted to performances. Ohio Convention Will Study Trade Commission Data ( Special to the Herald) COLUMBUS, Nov. 8. — The principal feature of the coming annual convention of the Motion Picture Theatre Owners of Ohio, to be held at the Deshler-Wallick hotel, November 15, 16 and 17, will be the report of the findings of the Federal Trade Commission. While it is not absolutely certain that the findings of the commission will be ready for announcement at that time, still assurances have been given by Abram F. Myers that they will be. Arrangements have been made for a pre-convention dinner at the DeshlerWallick hotel, Tuesday evening, November 15. The first business session will be held November 16. President William M. James, will deliver his annual address. The address of welcome will be by Mayor James J. Thomas of Columbus and the response by J. J. Efarwood. Other addresses will be by R. F. Woodhull, president of the M. P. T. O. A., and Joseph N. Ackerman, state senator. The banquet will be held on the evening of November 16 in the ballroom at the Deshler-Wallick Hotel. Secretary P. J. Wood of the M. P. T. O. O., has announced that the first film of the Ohio News Weekly will be shown at the banquet. Universal Schedules 7 “Specials" for 1928-29 ; 22 “ Features ” Listed (Special to the Herald) NEW YORK, Nov. 8.— Universal announces that it has practically completed its lineup for 1928-29 with the recent purchase of a number of outstanding dramatic and literary works for production into “Supers” and “Leaders.” As outlined at present the new program will include seven “Supers,” four Reginald Denny productions, five “Leaders,” about 22 program features, seven Hoot Gibson pictures, and a number of new Westerns and “Thrillers.” Shirley Mason Scheduled For 2 More Columbias (Special to the Herald) NEW YORK, Nov. 8. — Columbia Pictures has renewed its option on Shirley Mason’s long-term contract and will star her in two more “Perfect Thirty” productions. Miss Mason made her debut in Columbia pictures with “Sweet Rosie O’Grady.” The New York premiere of Columbia’s “The College Hero” will be at the Hippodrome the week of November 21. The cast includes Charley Paddock, famous sprinter ; Pauline Garon, Bobby Agnew and Rex Lease. Walter Lang directed. Maynard Rodeo Trophy Given to Lonnie Rooney (Special to the Herald) NEW YORK, Nov. 8.— -Lonnie Rooney won the “World’s Champion Cowboy” trophy, given by Ken Maynard at the rodeo held recently at Madison Square Garden. Johnnie Hines presented the handsome silver and bronze base relief of a cowboy riding a bucking bronco. Each year Maynard gives a trophy of some kind to the winner of the annual rodeo. Paramount, M-G-M and F-N to Dissolve Fanamet Combine in Europe, Is Belief (Special to the Herald) NEW YORK, Nov 8. — While no official announcement has been made it is generally believed here that the combination of Metro, Paramount and First National in Central Europe, which has been operating under the name of Fanamet, will be dissolved by mutual consent on January 1. The heads of the foreign departments of the three companies, E. E. Shauer, of Paramount; Arthur Loew, of Metro, and Bruce Johnston, of First National, are now in Europe and are expected to settle there all details of the dissolution before they return. The abandonment of Fanamet means that each of the three companies will return to its former system of individual selling. Paul Kauffman, for First National, A1 Aronson for Metro and Ike Blumenthal for Paramount, have been supervising the operation of Fanamet out of Berlin, the product of the three companies being sold as Fanamet films.