Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000877
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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November 12, 1927 EXHIBITORS HERALD 23 Film News PICTORIAL SECTION Stories Told in Pictures of Exhibitors Herald Issue of November 12 by the Camera F. W. M u r n a u (right). Fox director, was greeted on the West Coast by Winfield Sheehan, ( left ) general manager, and Sol Wurtzel, general superintendent of the studios. Murnau is under a new contract. Estelle Taylor has just signed with Robert Kane to play the feminine lead in “The Whip Woman” for First National after almost a year’s absence from the screen. Jack Dempsey, her husband, says “Great!” A real military tinge was given to the recent premiere of the Pathe-DeMille production, “Dress Parade,” when three hundred cadets in the first class at the school of the Army were guests at dinner at the Hotel Astor preliminary to marching in a body to the Strand theatre for the opening. General Winans, new superintendent at West Point, was also at the first showing of the production, which, needless to say, was filmed at the institution overlooking the Hudson river.