Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000878
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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24 EXHIBITORS HERALD November 12, 1927 That nose of Louis Wolheim (middle) was the “bone of contention” in dispatches last week. The star of “Two Arabian Knights,” United Artists, had his nose operated upon to facilitate breathing, but the contour was not changed, which leaves it the unique proboscis of pictures. Mrs. Wolheim and Lionel Barrymore also attended the Los Angeles premiere. Helen Foster has just been signed to a five years’ contract by Universal. She supports Jack Daugherty in “The Haunted Island,” a new serial thriller. She excels in mystery plays. A leopard can’t change his spots nor can a boy change his freckles. Which is well. Suppose John Fox, Jr., (right) had lost his facial pointages in the midst of the shooting of F B O’s “Freckles !” Frankie Darro has plenty, too. In fact, there seems to be an argument on totals. Just two young folk trying to get a long or longer — in the world. Della Peterson and Dorothy McNames appear in support in Educational pictures. And one might add that it takes a very good brand of support to do this, particularly as a pre-breakfast exercise.