Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000903
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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November 12, 1927 EXHIBITORS HERALD 49 *‘What the Picture Did For Me” VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright, 1927 This is the original exhibitors * reports department, established October 14, 1916. Beware of cheap, misleading imitations. “ What the Picture Did for Me” is the one genuine source of exhibitor-written box office information. Address: “What the Picture Did for Me,” EXHIBITORS HERALD, 407 South Dearborn Street, Chicago, III. Columbia PAYING THE PRICE: Special cast— Enthusiastically received by our audience. The 6tory is up to the standard of a lot of the pictures that sell for real money. — Harry M. Palmer, Riviera theatre, Anderson, Ind. — General patronage. THE BLOOD SHIP: Hobart Bosworth — None but Bosworth could portray such a role as the lead in this subject. A remarkable picture in many respects and sold at a price far below that charged for a certain other sea story which has proven such a sad story at many a box office. — Harry M. Palmer, Riviera theatre, Anderson, Ind. — General patronage. RICH MEN’S SONS: Special cast— Much better than the average picture. In fact would class it as deserving of special billing as it is just the kind of a picture that creates a lot of mouth to mouth advertising. — Harry M. Palmer, Riviera theatre, Anderson, Ind. — General patronage. FBO SHANGHIED: Special cast — 90%. Some pic ture with Miss Miller better than we have seen her for months. Suitable for week days, but preferably for Saturday. — Mrs. Richard A. Preuss, Arvado theatre, Arvado. Col. — Small town patronage. SHANGHIED: Special cast October 26-27. Another very good offering from FBO. Seven reels. — Ivy D. Arnold, Creseo theatre, Cresco, la. — General patronage. THE BOY RIDER: Buzz Barton— 73%. October 28-29. Nice Western. Ran as part of double feature program. They liked it. Five reels. — E. M. Biddle, Strand theatre, Paoli, Ind. — Small town patronage. TARZAN AND THE GOLDEN LION: Special cast — 60%. October 11-12. A fair picture just a common program, nothing to brag about. Although had a fair house. Six reels. — A. J. W. Koehler, Koehler theatre, Uehling, Neb. — General patronage. MOTHER: Belle Bennett — 80%. This is the best picture I ever did play. All the mothers were there and gave us a good send off that beat them all. Book it, who ever did not play it and boost the price, it will stand it. Seven reels. — A. J. W. Koehler, Koehler theatre, Uehling, Neb. — General patronage. MOTHER: Belle Bennett — 50%. October 15. Pleased about 75 per cent of the people. Drunken scenes not liked by my people. Seven reels. — A. K. Haynes, Community theatre. Razor, Tex. MOTHER: Belle Bennett — A very good picture. Had a number of favorable comments. Seven reels. — G. E. Widger, lone theatre, lone. Wash. — General patronage. MOTHER: Belle Bennett — October 27-28. A very fine picture which has nothing in it to offend anyone. When I bought this sister I did so with the expectation of giving to one of the churches as a benefit, which I did. I gave them half of what they sold before show time, and they sold plenty. A good clean, wholesome picture which should please most any sort of an audience if you can get them in to see it. I was afraid that I couldn’t 60 I gave it away to a church, which turned out to be a good idea. Seven reels. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. Editor’s Note Percentage ratings given by exhibitors in reports to this department are obtained in the following manner: Average daily gross of picture reported is divided by average daily gross of picture holding house record to determine relative box office value in terms of percentage. EXAMPLE: $75 (average daily gross of picture reported) divided by $100 (average daily gross of picture holding house record) equals .75 (percentage rating given picture in report). When a picture has received percentage ratings in 10 reports it is entered in THE BOX OFFICE TICKER with its current gross average indicating relative attraction values of pictures listed therein. THE BOX OFFICE TICKER appears on page 57. CALIFORNIA OR BUST: George O'Hara— 10%. October 4. Good little entertainment. A lot better than "Going the Limit.” Hope George makes ’em like this one or little better. Five reels. — Rudolph Duba, Royal theatre, Kimball, S. D. — General patronage. THE GORILLA HUNT: 40%. October 1. A good educational. Women don’t like it. Five reels. — A. K. Haynes, Community theatre, Razor, Tex. THE GORILLA HUNT: Special cast— 20%. October 18. Different from all other pictures. All based on hunting of wild animals and no love about it, but too slow to make good entertainment. Five reels. — Rudolph Duba, Royal theatre, Kimball, S. D. — General patronage. THE GORILLA HUNT : Special cast — A very interesting film. Didn’t draw more than average though. Five reels. — G. E. Widger, lone theatre, lone, Wash. — General patronage. THE COWBOY COP: Tom Tyler— 45%. October 1-2. This is a very good picture and Frankie Darro is getting to be a real little star all the kids in town were out see it. Let’s have a picture, Frankie. Five reels. — A. J. W, Koehler, Koehler theatre, Uehling, Neb. — General patronage. THE MAGIC GARDEN: Special cast — 50%. October 27. This is very pretty picture, clean and entertaining. Gave 100 per cent satisfaction. Played as a program picture. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. ARIZONA NIGHTS: Fred Thomson— 75%. October 28-29. Held up in merit with the other Thomson productions. Gave fine satisfaction. Seven reels. — Tom Foster, Star theatre, Stanley, Wis. — Small town patronage. HOMESTRUCK: Viola Dana — 7%. October 11. Just a fair program entertainment. Six reels. — Rudolph Duba, Royal theatre, Kimball, S. D. — ■ General patronage. THE TWO GUN MAN: Fred Thomson— 50%. October 22. I reported on all Thomson pictures, and they are all alike. All good. See you again, Fred. Six reels. — A. J. W. Koehler, Koehler theatre, Uehling, Neb. — General patronage. BORN TO BATTLE: Tom Tyler— 65%. October 8. A real Western. “Born To Battle” is right. Tom is just as good as any of them. Five reels. — A. K. Haynes, Community theatre. Razor, Tex. THE MOJAVE KID: Bob Steele — October 25. Our first from this star. Seemed to please the “Two for One” crowd. Five reels. — Ivy D. Arnold, Cresco theatre, Cresco, la. — General patronage. THE GINGHAM GIRL: Special cast — October 18. A fair picture, a bit overdone, that drew out all the “Two for One” bargain patrons. Seven reels. — Ivy D. Arnold, Cresco theatre, Cresco, la. — General patronage. SILVER COMES THRU: Fred Thomson— A good entertainment. My crowd likes both Fred and Silver. Six reels. — G. E. Widger, lone theatre, lone. Wash. — General patronage. NAUGHTY NANETTE: Viola Dana — October 26-26. One of Viola’s good ones. Many good comments on it. I wish this baby would get set with some producing company and stay there long enough to make about a dozen pictures instead of hopping around like a flea in a hot skillet. Seven reels. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. HOOK AND LADDER NUMBER NINE: Special cast — A story of two firemen who loved the same girl. Our patrons didn’t know a soul in the cast. Hard to put over. Seven reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Col. — Small town patronage. RANGER OF THE NORTH: Ranger— Good dog picture. Pleased and drew. Five reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Col. — Small town patronage. JUDGMENT OF THE HILLS: Frankie Darro — Didn’t please hardly anyone. The dumb life of the Kentucky mountaineers. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Col. — Small town patronage. LONE HAND SAUNDERS: Fred Thomson— October 14-15. Here is another one of Thomson’s that is good and when you want Westerns at a price of live and let live F B O is the place to buy. I guess it is goodby Freddie as Paramount has got him now. Watch the price 6oar. Six reels. — B. F. Wingeler, Liberty theatre, Tremonton, Utah. — General patronage. BREED OF THE SEA: Special cast — Good. A very good sea picture. Held the interest well and gave satisfaction. Seven reels. — G. E. Widger, lone theatre, lone, Wash. — General patronage. VALLEY OF BRAVERY: Bob Custer— September 24-25. A very good picture, Bob, and they told me 60. This ought to please any house. Five reels. — A. J. W. Koehler, Koehler theatre, Uehling, Neb. — General patronage.