Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000910
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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56 EXHIBITORS HERALD November 12, 1927 THE GOLDEN COCOON: Special cast — 46%. October 15. Good picture, but nothing to brag about. Seven reels. — Mrs. Hulda J. Green, Gem theatre, Greenriver, Utah. — General patronage. THE COLLEGE WIDOW: Dolores CostelloJust another football picture. Possibly a shade better than most of them. One of them is tonic for the program but after that they possess no drawing power. — Harry M. Palmer, Riviera theater, Anderson, Ind. — General patronage. THE NIGHT CRY: Rin-Tin-Tin— One right good dog picture. Seven reels. — G. E. Widger, lone theatre, lone. Wash. — General patronage. State Rights GOD’S GREAT WILDERNESS: Lillian Rich— 40%. October 2. Dandy picture. Different from all others and that is saying a lot. Made a little talk all over the town the next day, and it sure struck back home to every one's mind that saw it. Six reels.— Rudolph Duba, Royal theatre, Kimball, S. D. — General patronage. TUNNEY-DEMPSEY FIGHT: The pictures are the clearest and finest I have ever seen of a fight, and they will pull in a lot of tightwads that you didn’t even know lived in your town. Three reels. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. Serials THE HOUSE WITHOUT A KEY: (Pathe)— A good serial that was slow in getting started but is going fine on Chapter 5. Two reels. — Mrs. Hulda J. Green, Greenriver, Utah. — General patronage. Short Subjects EDUCATIONAL ALL FOR UNCLE: Special cast — Excellent comedy, many laughs. Two reels. — H. S. Boyd, Community theatre, Woodbury, Conn. — Small town patronage. WIRELESS LIZZIE: Walters Hiers — Just about average. Hiers not a favorite here. Two reels. — H. S. Boyd, Community theatre, Woodbury, Conn. — Small town patronage. F B O THE BELOVED ROUGE: Beauty Parlor Series — The beet to date. Step on this one, book it with a special feature and raise admission. Two reels. — Mrs. Richard A. Preuss, Arvada, theatre, Arvada, Colo. — Small town patronage. THE CITY BOY : This series of “Wisecrackers” is again little better than “Fighting Hearts” and this one was a No. 1. Two reels. — Rudolph Duba, Royal theatre, Kimball, S. D. — General patronage. HOLD TIGHT : Two Fat Boys — The second best we have shown this year. Two reels. — A. K. Haynes, Community theatre. Razor, Tex. MICKEY’S PALS: Our Gang — A new gang of kids that’s a number one. Two reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Colo. — Small town patronage. PIKES PIQUE: Alberta Vaughn — Another good one of “The Adventures of Maizie.” Two reels. Mrs. Hulda J. Green, Greenriver, Utah. — General patronage. TEA FOR TOOMEY : Alberta Vaughn — This is a good one but Kit Guard is left out. Two reels. Mrs. Hulda J. Green, Greenriver, Utah. • — 'General patronage. THE VULGAR YACHTSMAN: A real good one that brings many laughs. Two reels. — A. K. Haynes, Community theatre, Razor, Tex. WANDERERS OF THE WAISTLINE: Three Fat Men Not their best, but at that they always get the laughs. Two reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Col. — Small txiwn patronage. WHAT PRICE DOUGH: Two Fat Boys— The best one I have shown in many moons. These fat boys sure do make some real comedies. Laughs continued several days after this one. Two reels. — A. K. Haynes, Community theatre. Razor, Tex. WILD ROOMER: Charlie Bowers — Poorest Bowers comedy yet. Not worth postage here. Two reels. — G. Carey, Strand theatre, Paris, Ark. — General patronage. FOX OLD FLAME: Leslie Fenton — Not so much to this one. The feature I played with it had more 60,000 Seats Available For 90,000 Citizens ( Special to the Herald) SCHENECTADY, Nov. 8.— This city can well claim that its citizens are “Champeen” motion picture goers. The city has a population of 90.000, and it is figured that there are 60,000 seats available in the city each day for patrons of motion picture theatres. The figures were compiled by one of the city’s theatre managers, and were arrived at by taking into consideration the number of shows screened each day; that is, if a theatre has 1,000 seats and has three shows daily, it is computed that this theatre offers 3,000 seats daily. The houses all seem to be doing well these days, in spite of the large number of seats available. hearty laughs than this comedy. Two reels. — Rudolph Duba, Royal theatre, Kimball, S. D. — General patronage. ROSES AND RUSES: Frank Sipperly — Good comedy, but this stuff doesn’t make them laugh any more. They have to see a real funny face, which Sipperly has, but as soon as he got off the screen the laughs vanished. Two reels. — Rudolph Duba, Royal theatre, Kimball, S. D. — General patronage. PARAMOUNT HOOT MON : A very good comedy. — Ernest Vetter, Majestic theatre, Homer, Mich. — Small town patronage. NO PUBLICITY: Just fair. Two reels.— Wade H. Kerr, Community theatre, Spiceland, Ind. — General patronage. PARAMOUNT NEWS: Have used one for each program. All very good. One reel. — Wade H. Kerr, Community theatre, Spiceland, Ind.General patronage. A SHORT TAIL: A novelty film. Don’t advertise as a comedy. Did not take well with majority. Two reels. — Wade H. Kerr, Community theatre, Spiceland, Ind. — General patronage. SHORT SOCKS, ROW, SAILOR, ROW, DOCTOR QUACK, FRENCH FRIED: All very good. Lots of laughs. Two reels. — Wade H. Kerr, Community theatre, Spiceland, Ind. — General patronage. PATHE AESOP FABLE: Have run four of these and everyone likes them. One reel. — Mrs. Hulda J. Green, Greenriver, Utah. — General patronage. AESOP’S FABLES: Very good filler in with a little touch of comedy to take away the bad taste after a bad feature. — W. R. Boughn, Jr., Sun theatre, Walthill, Neb. — General patronage. FOOTBALL SENSE: Very good to show during football season. Tie up with your high school coach. Interesting for anyone to see. — W. R. Boughn, Jr., Sun theatre, Walthill, Neb. — General patronage. ICE COLD COCOS: Billy Bevan — Very good. Two reels. — Mrs. Hulda J. Green, Greenriver, Utah.— General patronage. MUM’S THE WORD: Charley Chase— Good. Two reels. — Mrs. Hulda J. Green, Greenriver, Utah. — -General patronage. NEVER TOO OLD: Hal Roach — It surely drew the laughs. A good one. Two reels. — Have You Any Equipment to Sell? A classified advertisement in the HERALD will help you dispose of your equipment, or will help you in locating just the things you need. See classified page for rates. 0. M. Rolo, High School theatre, Sun City, Kan. — Small town patronage. TELL ’EM NOTHING: Charley Chase— This is better than a feature for original stuff and comedy action. Clean, classy and most clever. If all comedies were like this you would pass up most of the features and better please your crowd. • — Ben L. Morris, Temple theatre, Bellaire, O. — General patronage. UKULELE SHEIKS: Glenn Tryon — Good. Two reels. — Mrs. Hulda J. Green, Greenriver, Utah. — General patronage. WILL ROGERS SERIES: Will Rogers — Fairly well liked, nothing extra. One reel. — H. S. Boyd, Community theatre, Woodbury, Conn.Small town patronage. UNIVERSAL ANDY TAKES A FLYER: The Gumps— The kids like these. Two reels. — Mrs. Hulda J. Green, Greenriver, Utah. — General patronage. BUSTER, WATCH TIGE: Special cast— This series gets rather monotonous. Buster is too much of a girl to suit most folks. Two reels. — H. S. Boyd, Community theatre, Woodbury, Conn. — Small town patronage. CRIMSON COLORS: New Collegians (2nd) —Universal’s shorts can’t be beat. The same peppy bunch on the campus grounds again. Two reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Col. — Small town patronage. DON’T BE A DUMMY: I wish to say that this is one of the rottenest comedies I ever had. A very vulgar picture. I should think the censor would stop such pictures from coming into the state. — F. A. Reiss, Strand theatre, Orrin, N. D. — General patronage. GEORGE LEAVES HOME: Plenty of laughs and we sent them home happy. Two reels. — Rudolph Duba, Royal theatre, Kimball, S. D.— General patronage. HONEYMOONING WITH MA: Fair. Two reels. — Mrs. Hulda J. Green, Greenriver, Utah. — General patronage. JANE MISSED OUT: Wanda Wiley — Dandy comedy all the way through. — Rudolph Duba. Royal theatre, Kimball, S. D. — General patronage. JANE MISSED OUT : A good Jane comedy. Two reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Col. — Small town patronage. JANE’S HUBBY: Wanda Wiley — This one sure smacked them in the eye, and made them yell. Two reels. — Rudolph Duba, Royal theatre, Kimball, S. D. — General patronage. JANE’S INHERITANCE: About the best comedy we have got from Universal. Universal comedies and pictures are not very strong. Two reels. — Robert K. Yancey, Bonny theatre, Mansfield, Mo. — General patronage. NEWLYWEDS SERIES: Special cast— Not so well liked here as other comedies. Two reels. — H. S. Boyd, Community theatre, Woodbury, Conn. — Small town patronage. NEWLYWEDS SURPRISE: Snookums— Snookums is the terror and the life of this comedy. Two reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Col. — Small town patronage. PLAYING THE SWELL: Wanda Wiley— Good. Two reels. — Mrs. Hulda J. Green, Greenriver, Utah. — General patronage. SECOND COLLEGIANS: George Lewis— No. 1. If the whole series is as good as this we are in for a real treat. Two reels. — It. S. Boyd, Community theatre, Woodbury, Conn. — Small town patronage. THEY CALL IT LOVE: Neely EdwardsGood enough comedy, but why do they ship the same comedy out to the small town twice and make you pay for it. Just as soon as it flashed on the screen we knew we had played it and the patrons most of them told us 60, too. One reel. — Rudolph Duba, Royal theatre, Kimball, S. D. — General patronage. TOO MUCH SLEEP: Andy Gump — Good, funny comedy. Two reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Col. — Small town patronage. WHY, GEORGE: Good comedy and it raised lots of laughs, so must have been liked by the ones that came. Two reels. — Rudolph Duba, Royal theatre, Kimball, S. D. — General patronage. MISCELLANEOUS MOONEY MARINER: Fairly good comedy. — Ernest Vetter, Majestic theatre, Homer, Mich. — Small town patronage.