Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
0001421
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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December 24, 1927 EXHIBITORS HERALD 39 Monsieur Beaucaire 1 Monte Cristo — 1 Moon of Israel 4 Mother 2 Moulders of Men 2 Mountain Eagle 1 Music Master -~3 My Own Pal 1 My Best Girl 1 N Tin Hats (MGM) The Black Pirate (U. A.) Nell Gwyn 1 Nervous Wreck 2 No Man’s Law 3 North of ’36 1 Not For Publication 1 O Oh What a Nurse 4 Old Clothes 1 Old Soak 3 Out All Night 1 Outside the Law 2 Over the Hill 2 P Padlocked Painted Ponies Pals In Paradise Paradise For Two Passion Play Perfect Clown Phantom Bullet Phantom of the Opera.. Plastic Age Poker Faces Potters Prairie King Prince of Headwaiters — Prisoners of the Storm.. Private Izzy Murphy Puppets .1 .2 .1 .2 .1 .1 .5 .3 .1 .1 .5 .1 .2 .4 .1 Q Quo Vadis 4 R The Bronco Tivister (Fox) Hills of Kentucky (W . B .) Flesh and the Devil (MGM) Rainbow Trail 2 Ranger of the North —....—1 Red Clay — A Red Kimono 3 Red Raiders 2 Rejuvenation of Aunt Mary 1 Resurrection 4 Riding the Wind 2 Road to Mandalay 3 Robinhood 5 Rolling Home 2 Rosita — — 1 Rubber Tires 1 Runaway Express 2 Rustler’s Ranch 1 Rustling For Cupid 2 S Saddle Hawk 1 Sally of the Sawdust — 1 Sandy 4 Satin Woman -1 Say It Again .1 Scarlet West 2 Sea Hawk 1 Sea Horses 1 Sea Tiger 5 See You In JaiL 2 Sensation Seekers 1 Seventh Bandit 1 Seventh Heaven 1 Shadows of Chinatown 1 Shanghai Bound 1 She’s a Sheik 2 Silent Lover 4 Skinner’s Dress Suit 5 Smile Brother Smile 1 Somewhere in Sonora 3 Son of His Father 1 So’s Your Old Man 1 Sorrows of Satan 3 Spangles 1 Sparrows 6 Splendid Road 1 Spook Ranch 4 Stella Dallas 6 Stella Maris I Still Alarm 3 Stolen Bride L 3 Stranded in Paris 1 Strong Man 4 Summer Bachelors 4 Sunset Derby l Sweet Daddies ...6 Sweet Rosie O’Grady 1 Swim Girl Swim 3 T Take It From Me 4 Taxi Dancer 1 Taxi Taxi 1 Temptress 5 Laddie (FBO) The Last Trail (Fox) McFadden’s Flats (F. N.) Big Parade (MGM) The Magic Garden (FBO)