Exhibitors Herald (1927)

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December 24, 1927 EXHIBITORS HERALD 43 Year 1927 Passes in Review Though mergers are not unusual in this swiftly moving business, the last 12 months will long stand out prominently because of the more general trend toward consolidation. This activity has not been confined to the production and distribution phases of the industry. In the theatre field there have been centralizing movements of vast importance and influence. During the last 12 months, the industry saw the merging of the vast resources of Pathe, Producers Distributing Corporation and the KeithAlbee interests, and the purchase of First National by The Stanley Company of America. In the theatre field, Stanley, Publix, West Coast and Universal have held the limelight through their merging activities. Construction of new theatres by these companies, as well as by Loew and Fox, has set a pace in keeping with the progressive spirit of the times. Further reports on these activities and other highlights of the news of the year follow: January Leaders in the motion picture industry and in finance predict a prosperous 1927, with $196,000,000, a new record, to be spent at the studios. ijl 5{j % British Motion Picture Advertisers affiliates with Associated Motion Picture Advertisers of New York. * * * Governor Baker of Missouri, following strenuous protest, drops plan to place a $10 tax on each motion picture entering the state. * * * Lee Marcus is appointed general sales manager of F B O by President Joseph P. Kennedy. * * * Martin J. Quigley makes heartfelt acknowledgment to the industry for its support and cooperation during 1926, when the Herald published the largest volume of paid advertising of any publication in the field. * * * Obsolete building is blamed for the Laurier Palace theatre disaster in Montreal which resulted in the death of 78 boys and girls. * * * Columbia University inagurates course in film technology. t * * Associated Motion Picture Advertisers Youngsters of Milwaukee are not forgotten by the theatres at Yuletide. Here is one of them at the State theatre party last season. Fifteen theatres joined in the Carl Laemmle Goodfellow Christmas party conducted this year. (Milwaukee Journal photo.) plan action looking to a reduction in newspaper rates on motion picture advertising. * * * Consolidated Film Laboratories purchases Hirlagraph Laboratories. * * * British exhibitors become adarmed over the acquisition of theatres by distributors. * * * Llewellyn Pizor is elected president of the M. P. T. O. of Eastern Pennsylvania, Southern New Jersey and Delaware. ^ ^ ^ Ontario board of moving picture censors lifts ban of 10 years duration on German film. * * * Census Bureau reports that the cost of producing the original negatives of the motion picture films exhibited throughout the country now exceeds $100,000,000 a year. ^ ^ ^ Herald launches “The Box Office Ticker,” a system for determining the definite attraction values of motion pictures. * * * Carl Laemmle honored by stars, directors, and producers who started their celluloid careers under his banner at Sixty Year Banquet in Hollywood. * =fc * Theatre building program for 1927 reaches the huge total of $300,000,000. * * * Stanley Company of America announces it will spend $10,000,000 in a program of An Outline of 1927 OTANLEY COMPANY OF AMERICA buys First National . . . William Fox buys the Roxy theatre . . . Pathe-P. D. C.-Keith-Albee merge. . . Marcus Loew dies . . . Fox-Case Movietone adds another voice to the industry . . . Sam Warner dies . . . Motion picture lecture course has its inception at Harvard with Joseph P. Kennedy as sponsor . . . Course in film technology is installed at Columbia . . . Wesco enters Middle West territory . . .Merger of Wesco, Stanley, Skouras, F. & R. and Saxe is pending . . . Federal Trade Commission Rules against Paramount, ordering discontinuance of block booking . . . Trade Practice Conference studies industry’s ills . . . United States senate gets bill prohibiting block booking . . . Congress to eliminate admission tax on tickets up to $1 . . . Economy gets an upper hand at the studios . . . June Mathis dies.