Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
0001430
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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48 EXHIBITORS HERALD December 24, 1927 Massachusetts Spells Showmanship Where You Find Nichols You Find Dollars Meet the following: (L. to R.) B. H. Markell, transferred from the Atlas at Adams to Markell’s Weymouth at Weymouth; H. E. Haff, owner, Photoplay at Adams; Carrol J. Lawler, the Lawler at Greenfield and Amherst at Amherst; David Murdoch, of the Needham; J. P. Kincade, longtime manager of Gray's North Shore at Gloucester; John Miller, Rhode Island’s grape juice king and operator of the Casino at Narragansett,R. I.; Lee A. Rodenleizer, Strand at Rockland, Mass. ( All fotos by H. E. N.) Joseph J. Baron and Joe, Jr. He Does she look like her dad, Tom You’d think Mrs. C. R. McCabe of manages the Grand, W. Warren and Jennings, Fox Boston salesman, or Lennox had her hands full with Bub Casion at Warren. Mrs. Jennings? bles and Coletta, plus the Town Hall. If you know your Massachusetts you know a home of enterprising exhibitors. Here are (L. to R.) L. R. Barhydt, manager of the Broadway at Springfield; Joseph Mathieu, Capitol at Winchendon; Chas. Kane, who has run the Park at Spencer 17 years; Chas. E. Shute, owner of the Cosmain at Florence; Louis Rosenzweig, Victoria at Greenfield; Frank H. Wotton, owner of the Willow at Willimansett and former salesman; and Bill Mills, operating theatres in seven towns. John Kamuda (left) owns the Grand at Indian Orchard. M. F. O’Donnell (left) manages the Bijou at Holyoke, V. B. H. Arthur B. has the Rialto at Leominster, and Clarence E. Smith the Victory at Holyoke, and Charles J. Costello the Robbins manages the Strand, Worcester. Plaza at Northampton.