Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
0001453
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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December 24, 1927 EXHIBITORS HERALD 71 f I f « TTie Same to You TED LEARY “The Versatile Master of Ceremonies STRATFORD THEATRE, CHICAGO A National Playhouse & jdlerrp Cfmsrtmas anti g 3£appp Jleto gear I RUTH MARIE MARCOTTE | “ The Versatile Prima Donna ” I Coloratura Soprano Singing Classical and Popular Ballads Direction — CHARLES BOHLER # # CLOYD GRISWOLD Wishes You All a Merry Christmas and A Happy New Year Still with AL KV ALE at the Norshore, Chicago “My name comes first!” says Helene Heller, of Heller and Riley, one of the better presentation acts. # J$lerrj> Christmas; atib J| appp J^efcD gear FLORENCE BRADY ‘NOTHING BUT SONGS’ | Now Featured in Bandshow Unit Touring PUBL1X CIRCUIT GEORGE BOYCE | “Nimble -Limbs” I The Best I Can Wish My Friends Is a 52-Week % Route in Picture Houses I May This Be a Merry Christmas and | A Very Happy New Year for You % LUCILLE MIDDLETON I <t The Fan Dance Girl” BERNARD COWHAM Oriental Theatre, Milwaukee Wishes the Ancient Order of Pedal Pushers a Merry Xmas and may all your ciphers be little ones Greetings to All My Friends I SAM KAUFMAN { “The Painless Pianist ” S Now Conducting Stage Bandshows # NEW LAWNDALE THEATRE, CHICAGO f “Welcome back,” says “Big Bill” Thompson, as he shakes hands with Paul, while Louis McDermott looks on. “Together, we two,” might easily refer to A1 Beilin and his daughter, Joy. A1 manages Irving Berlin’s Chi-* cago office.