Exhibitors Herald (1927)

December 24, 1927 EXHIBITORS HERALD 35 on. During that period it was brought to merchants very forcibly that closing theatres killed business life. Our theatres were closed during that period for nine weeks at one time and six weeks at another. During the second closing Miami, Ariz. (6 miles from Globe by concrete road), allowed their theatres to reopen three weeks ahead of the time Globe theatres were allowed to open by our city council. Immediately upon the opening of Miami theatres business swung to Miami and local merchants were unanimous in their demand for the reopening of Globe theatres so that they could overcome this swing of business. I know that my theatre has caused considerable extra business for the hardware concern for which Mr. Sullivan works, as in figuring up my receipted statements for the past year, I find I have paid several hundred dollars into their coffers from the Martin theatre checkbook. Mr. Sullivan has told me on several occasions of visiting the Egyptian theatre in Los Angeles. It may be news to him that the Wicks 3-Manual pipe organ in the Martin has more tonal combinations and sets of pipes than the Egyptian organ. Further the Martin is a first run theatre and the Egyptian is a second run. Trusting the above may give you an insight on the value to local business of our local theatres, I am — C. J. Alden, Martin theatre, Globe, Ariz— P. S. Possibly Mr. Sullivan did not think local theatre owners read live trade papers. Am mailing him a copy of this. Biltmore Cabinet in Use Radiator Cabinets in Theatres Economical , States Manufacturer Steel radiator cabinets for theatres are an economical factor which should be taken into consideration by the theatre owner, according to Biltmore Products of Long Island City, N. Y. The company points out that exposed radiators not only are unsightly, but they ruin decorations and furnishings with dry, dirty heat. The Biltmore cabinets are equipped with copper humidifiers for moistening the heated air. Gloria Swanson Helps Santa NEW YORK. — Gloria Swanson will leave for Hollywood in a few days and will take with her a challenge to Los Angeles from Brooklyn for a contest in selling Christmas seals. Your Projection machines are worthless without the power to run them YOUR projection machines, HP’HE audience is never aware of a house lights, exit lights — JL power failure in the Roth protected they are all worthless event of power failure. This equipment represents a considerable part of your invest' ment. How is it protected? Power failure is not an uncommon occurrence even with the best distribution systems. Be prepared when it comes to you. in the theatre. The One power failure in the mid' die of a performance costs more than a Roth Emergency Light' in g System installation. >th Emergency Lighting System assumes the load, instantly and au' tomatically, at the moment of power failure. There is hardly a flicker of the lights — not a moment’s delay in the program to give your audience the slightest cause for uneasiness. Completely automatic and selfmaintained, it is always ready for an emergency. Bulletin 900 will give you the detailed story ROTH BROTHERS & CO. 1409 W. Adams St., Chicago, 111. Distributors in all Principal Cities Export Department, 44 Whitehall Street, New York City We also ma\e special motor generator sets, motors for ventilating and pump service. Write for bulletins. EH12-24— Gray MODERN THEATRE SIGNS For the comfort and convenience of patrons — for the sake of pleasing, efficient service — modern theatres throughout the country are being equipped with PERLITE Directional Signs. Send in the coupon today and receive information on this subject that will save you money and insure satisfaction. Overall Size 8"xl 6" Glass Size 6"xl4" ONE SIDE PRICE TWO SIDES With $13.50 £££ $15.00 MANUFACTURED BY WILLEY SIGN CO. DETROIT, MICH. Order from National Theatre Supply Co.»— Your Nearest Office, l * ""J 1 B ! WILLEY SIGN CO., 2 1559 Church St., Detroit, Mich. I ... a J I am interested in Perlite Directional Signs. 8 l Send literature showing full line of inscrip g i tions : 9 S 0 I » I Name * : i 1 City..... 9 o s