Exhibitors Herald (1927)

36 BETTER THEATRES SECTION OF December 24, 1927 Light Up That Stage for Profit Light is illusion! Illusion is what people pay admissions to experience. You know that, so plan now to make your performances the same colorful, bright successes that the greatest theatres in America put on. You don’t have to be so big to be as smart. Write today for the new Major General Catalog — ready for distribution. Make 1928 your biggest year. fajoFEquipment Company 4603 Fullerton Avenue, Chicago EVERYTHING ELECTRICAL FOR THE THEATRE Fine Residential House Opens ( Continued from page 31) being George Epstyne, of the Roxy theatre in New York City. The projection room is equipped with two Motiograph de luxe machines. The two Peerless lamps are of the automatic arc control type, manufactured by the J. E. McAuley Company of Chicago. The motor is of the Robbines and Myers type, manufactured in Springfield, O., while the transverter was furnished bv the Hertner Electric Company of Cleveiand. The dimmer was manufactured by the Cutler-Hammer Manufacturing Company of Milwaukee. There is also a syncroverter manufactured by the Liberty Electric Corporation of Stamford, Conn. The projection has a throw of about 100 feet. The projection room itself is ample and there are two adjoining rooms, which give the operators plenty of space in which to work and with every modern convenience within reach. Mr. Heilman is a firm believer in the best possible projection and has often declared that the success of his theatres has been due in large measure to the excellence of his projection. The theatre will be managed by Neil Heilman, a son, who has been associated for several years with his father at the Royal. The picture on the opening night was “The Fourth Commandment.” State Theatre, Seating 2700, Opens in Texas CH ANNON ! STAGE EQUIPMENT NEW KUNSKY THEATRE REDFORD MICHIGAN As Usual ( Continued from page 30) antique rock. Huge bronze doors separate the lobby and foyers, and the foyer and main auditorium. The ceilings in the entrance are ornamentally beautiful, with carved figures gracing the top of the walls in the form of a running frieze. Walls of the orchestra in the auditorium are designed with beautiful figure work, alternated with panels of silk and damask, splendidly arranged to give forth an atmosphere of richness. Numerous circular plaques in the ceiling provide light. These plaques are of opal color, with designs worked out on them in myriads of multi-colored jewels. A marble stairway leads to the mezzanine promenade, on which is located ladies’ and gentlemen’s rest rooms, club room, telephone rooms and manager’s office. The new “niche” type of drinking fountains are located on the mezzanine. Beauty and splendor mark the fixings in both rest rooms. Tile work floors, with thick spot rugs, cover these rooms. Beauty and magnificence are predominant in the State theatre. Reams could be written descriptive of each nook and corner. The color scheme itself is the culmination of days of careful planning and thinking— pale blue, ivory, gold and cafe au lait. The house has been perfectly planned for the latest things in acoustics. Organ chambers are so constricted that the maximum volume of the organ may be used to advantage'. Beautiful drapes and scenery have been installed in the State. House scenery includes sets for any occasion. Lighting throughout the theatre is of three colors, so hooked up that the colors may be blended and harmonized to provide almost any desired color effect to accommodate the scenery or set. Thirty-five sets can be accommodated on the stage.