Exhibitors Herald (1927)

Page scan 0001534 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
0001534
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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38 BETTER THEATRES SECTION OF December 24, 1927 “SATISFIED USERS SPELL SUCCESS” For Perfect Curtain Movements A. D. C. AUTOMATIC CURTAIN CONTROL AND ROLL E-Z TRACK Universal Theatres Co., in their Rivoli Theatre, Indianapolis, Ind., operate a very heavy curtain on a 60 foot Roll E-Z Track with an A. D. C. Automatic machine. For Best Screen Results hTABILAPC MOTOR GENERATORS Mr. Thomas Broad in Sydney, Ohio, depends entirely upon a 20-40 ampere multiple type Stabilarc Generator for his Excellent Screen Illumination. Modern Installations The tendency among theatres, both large and small, throughout the country is to modernize. Evidence of this encouraging situation is found in the many installations of equipment reported by leading manufacturers. ( Continued from page 31) St. Louis, Rocky Mt. & -Pacfic Company, Pan Houten, N. M. Strand theatre, Lexington, Ky. Grand theatre, Elizabethton, Tenn. Isis theatre, Holly, Colo. Temple Theatre Corporation, Louisville, Ky. Queen theatre, Houston, Tex. State theatre, Toledo, 0. Strand theatre, Ridgeway, 111. American Legion, Malvern, la. Blackwood theatre, Blackwood, N. J. Dixie theatre, Palham, Ga. Normandy High School, St. Louis, Mo. W. E. Dickson, Lemon, S. D. Ritz theatre, Anderson, Ind. Terminal theatre, Brooklyn, N. Y. Congress theatre, St. Louis, Mo. Beaumont High School, St. Louis, Mo. New Grand theatre, Durand, Wis. Empresa Sagarra, Madrid, Spain. Royal theatre, Lima, O. American theatre, Brooklyn, N. Y. Regent theatre, St. Marys, O. Baird theatre, Gainesville, Fla. Hilliard Square theatre, Cleveland, 0. H. G. Meyer Amusement Company, Tioga, Fla. National Theatre Supply Co. EQUIPMENT Palm theatre, Sulphur Springs, Fla., two projectors equipped with Mazdas, spotlight and lobby frames. Riverdale Mills theatre, Riverview, Ala., two projectors with reflecting arcs, generator, etc. Collson Amusement Company, Montgomery, Ala., chairs, two projectors with Mazdas and lobby frames. Maywood theatre, Hammond, Ind., booth equipment, stage and lighting fixtures, electric marquee sign. Park theatre, Villa Park, 111., complete booth equipment, stage, draperies, carpets, etc. Cheltenham theatre, Chicago, complete booth equipment and box office equipment. J. M. Rice 8C Company MOTIOGRAPHS Tivoli theatre, Winnipeg. Garrick theatre, Winnipeg. Olympia theatre, Assiniboiaj Saskatchewan. J. H. Channon Corporation STAGE HARDWARE Orpheum theatre, Sioux City, la., fully equipped by Channon, including complete rigging, fire curtain, draw curtain tracks, piano truck. Orpheum theatre, Vancouver, B. C., Channon’s new electric nigger head winch. Orpheum theatre, Omaha, Channon’s new electric nigger head winch. New Kunsky theatre, Birmingham, Detroit, complete rigging, fire curtain and draw curtain track. Savoy ballroom, Chicago, movable stage. New Kunsky theatre, Redford, Mich., equipped with fire curtain, counterweight rigging and draw curtain track. AUTOMATIC DEVICES CO. 737 HAMILTON ST. ALLENTOWN, PA. r FINE UNIFORMS BRING THE AUTOMOBILE TRADE Moneyed people like a “smart” atmosphere — so do the masses. MaierLavaty uniforms on your doormen and ushers will bring the paying classes. Send for estimates and our maintenance plan n MAIER L LAVATY Quality Built Uniforms 2141-45 Lincoln Ave. Chicago Illinois MAKERS OF FINE UNIFORMS j