Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
0001563
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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lohn McCormick presents COLLEEN MOORE In HER WILD OAT Directed by Marshall Neilan RICHARD A. ROWLAND wires: “This is Colleen at her best . . . One of the most enjoyable Colleen Moore pictures we have released in a year.” The PRIVATE LIFE of HELEN OF TROT with Maria Corda-Lewis Stone — Ricardo Cortez Written for the screen and produced by Carey Wilson Road-show smash at the Globe, New York, de luxe showingat $2.20 top. Lavishly praised by N.Y. critics. me SHEPHERD ,°.ri HILLS by HAROLD BELL WRIGHT More months-in-ad vance bookings by key showmen than any other picture in years. THEY bought on name and fame alone . . .YOU can buy with the assurance of AL ROGELL'S great direction, Charles R. Rogers’ production genius and a 4-favorites cast including MOLLY O’DAY. A TEXAS STEER with WILL ROGERS LOUIS! FAZENDA and Great Cast Directed by Richard Wallace One of the 5 greatest personalities in America for the Star. Backed by day-after-day publicity and the special “PEP” tie-up that carries $800,000 free national advertising. A George Fitzmaurice production starring BILLIE DOVE in THE LOVE MART( "Louisiana " ) The first special from the girl who gave you “The Stolen Bride” and “American Beauty.” Charles Skouras reported: — “Tremendous business at Ambassador, St. Louis, premiere.” RICHARD BARTHELMESS in THE HOOSE Barthelmess’ third in a row this season. From the Broadway stage hit. Ed Higgins previewed it at his Glendale, California, theatre and predicts it to be “the picture of the year.” MILTON SILLS in The VALLEY of the GIAHTS with Doris Kenyon Peter B. Kyne’s novel from which this is taken was one of the leading best-sellers of the season. CHARLIE MURRAY and GEORGE SIDNEY in FLYING ROMEOS Backed by the records of “McFadden’s Flats/* “Lost at the Front/* and “Life of Reilly/’ ' SAILORS' WIVES with Mary Astor and Lloyd Hughes Has the fame of celebrated Warner Fabian’s bestseller to back it. Allan Dwan's Production FRENCH DRESSING with h. B. WarnerClive Brook -Lois Wilson— Lilvan Tashman “Delightful movie” — "Women most certainly will enjoy it” — said N. Y. critics. Some of the most important Best-Sellers and Staqe-IJit BUYS \ ever made for Pictures all in