Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
0001565
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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EXHIBITORS HERALD EDITORIAL AND ADVERTISING OFFICES CHICAGO 407 So. Dearborn St. Telephone Harrison 0036-37-38. Cable Address : Quigpubco. Jay M. Shreck, Managing Editor George Clifford, Business Manager Ernest A. Rovelstad, News Editor NEW YORK 565 Fifth Ave. Telephone Vanderbilt 3612-3613. James Beecroft, Manager John S. Spargo, New York News Editor LOS ANGELES 5617 Hollywood Blvd. Telephone Gladstone 3754. Ray Murray, Manager Douglas Hodges, Advertising Manager LONDON The Bioscope (J. Cabourn, Editor) Faraday House, 8-10 Charing Cross Rd„ W. C. 2 INDEX TO EDITORIAL CONTENTS DEPARTMENTS Short Features 27 Presentation Acts 28 The Theatre 35 New Pictures 38 Press Sheets 39 Available Attractions 40 Classified Advertising 43 The Box Office Ticker 44 “What the Picture Did for Me” 45 FEATURES Broadway 18 Los Angeles, by Ray Murray 22 Re-Takes 22 New York, by John S. Spargo 26 Pictorial Section 23 Service Talks, by T. O. Service.. 34 Letters from Readers 42 Chicago, bv W. W 50 SUBSCRIPTION RATES United States and possessions — $3 per year. Canada — $4.50 per year. Other points of the world — $6 per year. Single copies, 25 cents. Advertising rate cards and Audit Bureau of Circulations statements furnished upon application. In This Issue — FOX takes over Ascher theatre chain ; Eckhardt heads new organization to run Chicago circuit ; Operating policy will be revised — Sterling Theatres forms in Seattle. UNITED Artists opens two deluxe theatres in Los Angeles and Chicago; Premieres are given on night after Christmas; “Whole show on screen” is policy. THEATRES give full co-operation to Community Christmas; Exhibitors at Albany, Troy, Atlanta and Cambridge, Ohio, join with newspapers and clubs in parties. Ep XHIB1TORS cause arrest of 250 business men at Pittsburg, Kan., in move for fair play on Sunday shows; Police courts do land office business. rJ''HREE theatre thefts cause $3,600 loss; manager is kidnaped and forced to deliver $2,300 in holiday receipts Toronto burglars steal safe. 0H,° censor won’t accept fight film; mandamus is asked — Exhibitors of Western Pennsylvania and West Virginia set Pittsburgh convention for April 22 to 24. JC. JENKINS’ home burns — Coolidge’s * church books newsreels Fox Films earns $ I .80 a share in third quarter Dembow is elected vice president of Publix. ITS. business will expand in 1928, says review, citing 1927 increase Sid ney Kent opposes sale of Paramount films for home entertainment. N O SLACK in production this midwinter, declares Lasky Differences over script bring cancellation of Ludwig Berger’s contract with Fox Films. '| ' HERE is a Santa! He’s Gallup, A. M. P. A. Revelers decide First National’s British unit to make “The Jest” “Helen of Troy" goes to Paramount theatre January 7. 1ECHELE says his offer of co-operation to Hays was backed by the M. P. T. O. of Kansas-Missouri First National Month is tribute to Richard A. Rowland. ^^LENDON ALLVINE succeeds Vivian Moses as head of Fox Films’ advertising and publicity Earl Hudson goes with Columbia as production supervisor. Complete Coverage: Combined Issues Next Week of Exhibitors Herald and Moving Picture World