Exhibitors Herald (1927)

Page scan 0001569 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
0001569
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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December 31, 1927 EXHIBITORS HERALD 15 Announcement Exhibitors herald is haPPy in deed to join with MOVING PICTURE WORLD in making the announcement, Printed on the preceding Page, which reveals to the motion picture industry the consolidation of Exhibitors Herald and the Moving Picture World. MOVING PICTURE WORLD in merging with EXHIBITORS HERALD brings to the consolidated publications a record and a tradition which are among the finest achievements in the history of the motion Picture industry. Since its founding in 1907, by the late J. P. Chalmers, when the industry was in fact in its barest infancy, the MOVING PICTURE WORLD has been unwaveringly an institution of the finest character and PrinciPles. Throughout its history it has remained in the immediate control of the Chalmers family whose integrity of PurPose and comPetency of performance are by-words in the film trade. During all of this time — nearly twenty-one years — the WORLD has carried high the banner of progress. No history of the motion Picture industry would be complete or accurate unless a glorious chaPter were devoted to the influence of MOVING PICTURE WORLD uPon the development and advancement of the business of motion pictures. This splendid institution that is MOVING PICTURE WORLD now joins with EXHIBITORS HERALD to give to the motion picture industry, for the first time, a single publication of aPProPriate strength, influence and circulation. With the merging of these two publications there will be provided a single medium which will completely cover the field. Its circulation will fully encompass the motion picture industry, in all of its branches and in all of its territories. EXHIBITORS HERALD A HD MOV IHG PICTURE WORLD, welded into a single Powerful institution will be enabled to suPPly the whole business of motion pictures with a service that will be thorough and complete in every resPect and will fulfill every publication requirement of the trade. The merged publications will be conducted under the management which established EXHIBITORS HERALD and which during the Past thirteen years has brought this Publication to the Point of definite leadership) in its field. Those principles of indePendence, journalistic enterprise, progressiveness and fair Play which have characterised the operations of EXHIBITORS HERALD will continue as the guiding principles in the operations of EXHIBITORS HERALD AMD MOVING PICTURE WORLD. With our ability to serve the industry vastly augmented as the result of this merger the publisher of EXHIBITORS HERALD AMD MOVING PICTURE WORLD wishes to take this occasion to re-dedicate his efforts and the efforts of his associates to the cause of service to the motion picture industry; to the wholehearted suPPort of every movement calculated to aid the progress and advancement of the motion pictures, and to an undivided allegiance to the best interests and highest ideals of the motion picture business. Publisher, Exhibitors Herald.