Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
0001577
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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December 31, 1927 EXHIBITORS HERALD 23 Film News in Pictures PICTORIAL SECTION of Exhibitors Herald Issue of December 31 Stories Told by the Camera Quite a comedian, this Arthur Stone. Look at him: A baseball mask in midwinter! And New Year resolutions! Funny fellow, this M-G-M player — great joker, eh? No. 1 — “I will find time to read the Herald every week.” No. 2 — “I will play in more Paramount pictures.” And isn’t that enough for Sally Blane? Joining the Europe-to-Hollywood exodus, Maria Corda has begun her American career as the world’s most interesting Helen, in First National’s adaptation of John Erskine’s ‘‘Helen of Troy.” 1928 HERself! And Mistress Jane La Verne could be bringing a Universal contract right in her pocket — only she hasn’t got any pocket, you see. No longer need musical shows end with their last notes. A picture career may yet await them. Now ‘‘Rose Marie” has been adapted by M-G-M, with Joan Crawford as R. M. herself.