Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
0001578
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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24 EXHIBITORS HERALD December 31, 1927 That they might wish their friends health, prosperity, and happiness in 1928, the Paramount-Christie comedians and -ennes assembled en masse for this New Year card. Reading from up to down — but wait! How many can YOU name? “Happy New Year” to all of you Herald readers (and to us Herald-makers, too, we hope!) from that delightful First National player, Virginia Lee Corbin. All in a day at Bear Lake, where Barbara Kent recently took a respite from work at the Universal studios. Barbara, of course, is very handy around glaciers, so doubtless her return to the vertical was not the problem it most certainly appears. Home after nearly a year in Europe E. Bruce Johnson, vice president of First National, being met by Mrs. Johnson and their daughter Eleanor. Johnson put in operation German and British units and brought back the former’s “Dancing Vienna” and the latter’s “Confetti.”