Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
0001579
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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December 31, 1927 EXHIBITORS HERALD 25 Miss Corbin is joined in her greeting by her sister-player of First National, Alice White. And what say we all? Why, “The very same wishes to you both!” Surely 1928 shall not come unawaited to Dorothy Dwan. Perhaps she expects many things wonderful in the new year. Indeed, we hope so — and think so. Still, 1927 was far from unkind to this M-G-M featured player! The Universal director, William Beaudine, “at home” with Annie Rooney, his beautiful setter, and her new family. Obviously, until chow is over, identification is impossible. Suffice it then to say that they were named after Beaudine’s latest pictures, with Annie’s waggingest approval. Profiles to conjure with particularly at the B. O., where all theatrical conjurations begin and end. The Greek lines belong to John Barrymore, star of United Artists’ “Tempest,” while those less Greek distinguish Louis Wolheim, militarist superb and another “Tempest” player.