Exhibitors Herald (1927)

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December 31, 1927 EXHIBITORS HERALD 29 ever enjoyed by anybody directly or indirectly connected with the business. Many changes have been predicted for the coming year, some of these changes will in all probability take place very shortly but it is our good pleasure to state that any changes contemplated are all for the betterment of show business and for the advancement of the motion picture theatre of today. U. A. Theatre Has Trade Showing On Christmas day the United Artists Corporation opened their United Artist Theatre in Chicago with the world premier showing of the well known stage play called “The Dove” picturized with Norma Talmadge in the star role. The attendance for this showing was exclusively to the trade which included prominent and sociable people of Chicago as well as the leading theatrical representatives and trade paper critics. Dr. Hugo Reisenfeld, famous musical director conducted the musical accompaniments. Nellie Revell, noted women press agent was responsible for all publicity work sponsored for this opening. The house was thrown open to the public the next day with the announcement that a policy of first-run features and novelty films supported by a small symphony orchestra would take place with daily performances at popular prices continued from 9 A. M. till 11 P. M. Al’s New Mother Song A1 Piantadosi, one of America’s greatest and most popular song writers whose recent hits such as “Pal of My Cradle Days,” “Cross My Heart, Mother” and others have established him as the peer of Mother song writers, has written another Mother theme called “My Stormy Weather Pal” which is predicted to be a greater sensation than his former ones. The Silver Masked Tenor featured with the Goodrichs Silver Town Cord Orchestra and the Pennsylvania Hotel orchestra have recorded this song on the Victor records. According to reports from the East, A1 who is also his own publisher expects to have in this song one of the greatest hits the country has ever known. Deitz Writes Another Howard Deitz, director of publicity and advertising for Metro-Goldwyn-Mayer has written the lyrics for “The Melody of Love” a song composed with Walter Donaldson as the theme number for the motion picture starring John Gilbert and Greta Garbo called “Love.” Mr. Deitz has written songs for a number of New York Reviews DAVID GOULD LUBLINER & TRINZ BALABAN & KATZ Production Dept. Chicago including “Merry Go Round” and “Manhatters.” The song is published by Leo Feist, Inc., a New York firm. Joyce Becomes M. C. Teddy Joyce, the youthful master of Ceremonies who made a striking sensation on Broadway at the Capitol Theatre, New York, has been selected as the personality band-leader of Loew’s State Theatre, in St. Louis. This idea of personality band leaders is becoming quite a popular thing in St. Louis, as it already has two other name Masters of Ceremonies, Brook Johns and Ed Lowry. Poe La Rose for five years one of Roxy’s assistants will produce the 6hows for Joyce while Melba Vierdag a St. Louis girl who was Captain of the Rockets which Russell Markert founded in St. Louis and took to New York, will hereafter stage the ballet routines at the theatre. Presentation LETTERS In this open forum those interested in presentation may discuss important matters bearing upon this phase of theatre entertainment. Only signed letters will be published. PRESENTATION ACTS— To the Editor: I’m sending you a regular copy of “That Melody of Love” the song theme of “M. G. M.’s” production of “Love” featuring John Gilbert and Greta Garbo. Am also sending a press book. Please refer to page six and you will see what a remarkable hook-up we have with M. G. M. on this picture. Any references that you care to make in your coming issues about thi6 will be more than appreciated. I havent heard from your Mr. Berman as yet, and if you correspond with him tell him that we will be more than glad to extend any courtesies possible from thi6 end. With kindest regards and best wishes, very sincerely yours, — LESTER SAUTTY, Special Service, Leo. Feist, Inc., New York City. PRESENTATION ACTS— To the Eidtor: I want to thank you for the nice writeup you gave myself and the boy6 in the issue published after you returned to Chicago. I wish you would publish a write-up in the paper about the Dog novelty we had on at the State Theatre here this week with Joe Jordan, the orchestra leader in which he utilizes this trained dog behind a scrim curtain. The dog played the piano and the bells, and for the finish did a GoodNight stunt in which he said his prayers, got into bed and pulled the covers up over him. This novelty is booked for eight weeks in Philadelphia. With the Season’s best wishes, I am, Sincerely yours — CLIFF HESS, Special Service, Jerome H. Remick & Co. New York City. PRESENTATION ACTS — To the Editor: Yours received, enclosing request from, Mr. J. F. Van Tassell, Clarinda, Iowa, for copy of our song, “From Saturday till Monday Morning,” wish to say we took oare of same, and mailed a copy. If possible will appreciate, if Sid, makes mention in his column, about our big hit, “Meloncholy Baby,” which is sweeping the country. Thanking you, we remain, sincerely — JOE MORRIS Music Co. New York City. STAGE SHOWS Chicago Sheridan Week Ending December 25 “Fun in a Toy Shop” was Verne Buck’s presentation at the Sheridan this week. Opening: Full stage setting of Santa’s workshop with boys all dressed up as tin soldiers and surrounded by many toys. Orchestra playing “What’ll You Do,” with Verne Buck leading with his violin. Buck then announced the Three Keena Sisters, who sing popular numbers in harmony style in a pleasing manner. Hugo Lamont next gave some clever soft shoe eccentric dancing to a nice reception. The orchestra then offered a fine arrangement of “I Told Them All About You.” A little French girl, Mildred Andre, came on singing “Grand and Glorious Feeling” to a fair hand, but makes up for it by receiving good applause from her playing "Broken Hearted” and “Russian Lullaby” on her violin. This was her encore, in which she does high kicking and split steps while still playing the violin. Lavar Brothers followed with a comedy boob dance and a clever comedy Apache routine that had the audience roaring with delight. For an encore they did a hand-balancing feat which was well received. Frank Wilson and Verne Buck, idols of the Sheridan patrons, next sang “A Shady Tree.” and stopped the show as usual. A lady introduced as "Miss Dinah” appeared next as an old colored mammy. She sang “Two Ton^ Dinah and “Tomorrow” and encored with "A Good Man’s Hard to Find.” at the end of which she -CK BORN and LAWRENCE — “KOMEDY KAPERS” After a Successful Tour of Western Picture Houses Now Playing Return Engagements Over Publix Circuit Direction — William Morris Agency Dick Marjorie MAXWELL & LEE “Just Jesters” Just Completed a Successful Season in Picture Houses Watch This Space for Important Announcement ILOMAY BAILEY “The Golden Voiced Prima Donna” Back again at the Oriental Theatre, Chicago. Featured with Paul Ash in This Week’s Show Community Songs — JOHNNIE DEVINE Featured Organist PATIO THEATRE, CHICAGO Where they sing ‘‘DEVINELY’'. — Solo Presentations UNIFORMS COSTUMES ™™ BROOKS 27. £