Exhibitors Herald (1927)

Page scan 0001603 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
0001603
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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December 31, 1927 EXHIBITORS HERALD 49 Let’s Give Van’s Gang a Big Hand You have read the important announcement appearing on pages 14, 15, 16 and 17. As a result of the merger of Exhibitors Herald and Moving Picture World, Van’s Gang reporting to “Straight from the Shoulder Reports,’’ will join the Herald Family in next week’s issue. Let every member of the Herald Family extend to Van’s Gang a cordial welcome. The coordination of these two exhibitor report departments will make for a greater service department — greater even than the past greatness of “ What the Picture Did for Me.’’ upon his fine direction and the whole cast do great work, especially Schildkraut. Eight reels. — P. G. Vaughan, Sun theatre, Kansas City, Mo. — Neighborhood patronage. NO MAN’S LAW: Rex, the Home — August 1-2. We consider this the better of the last two or three of this horse’s pictures for the reason there is a little more story and acting by the human element in the cast and not quite so much horse. Plenty of comedy relief to help put it over and plenty rough enough for your Saturday night crowd. Seven reels. — Crosby & Schwierske, Rex theatre, Colby, Wis. — Small town patronage. THE VOLGA BOATMAN: William BoydOne of the very best pictures ever shown on our screen. Wonderful acting by the entire cast. Elinor. Fair one of the most beautiful women on the screen. She took her part wonderful. Why don't we hear more about her ? Wonderful directing in this, which of course helps to put the picture over. Eleven reels. — Crosby & Schwierske, Rex theatre, Colby, Wis. — Small town patronage. HIGH HAND: Special east — Terrible. Tried to strengthen the bill by playing Chaplin in ‘‘A Dog’s Life,” and this also was terrible. A patron on his way out asked if I had to pay for film like that. Just another day wasted, and a dissatisfied audience. — A. G. Miller, Lyric theatre, Atkinson, Neb. — General patronage. HER MAN O’ WAR: William Boyd — December 10. Dark house due to weather conditions. — J. S. Landry, Columbia theatre, Morganza, La. — Small town patronage. Rayart JACK OF HEARTS: Cullen Landis— 5%. December 6. Well, boys, here is a knockout of a picture. I did not expect anybody out at all. The 6torm we had was so bad you could not see across the road, but a few came anyhow. And, Oh ! how they talked about it. It has heart appeal and lots of good action, better than lots of so-called big producer's specials. Not so very long but how they swallowed every move and every word of it. Have read some poor reports on this but those men sure must be all wrong. They sure will remember it hereafter. Six reels. — Rudolph Duba. Royal theatre, Kimball, S. D. — General patronage. Tiffany COLLEGE DAYS: Special cast — This is one of the sweetest pictures I have run. Tied up with the school. Did well. Tiffany has some good products and they are cheap. — S. B. Callahan, Arrow theatre, Broken Bow, Okla. — General patronage. United Artists MY BEST GIRL: Mary Pickford— 86%. December 13. Pleased our patrons which naturally pleased the exhibitor. Much comment. Good picture for small exhibitors if bought right. Nine reels. — Newman & Gordy, Ne-Go theatre, Toronto, Kan. — General patronage. STELLA DALLAS: Special cast — 20%. Didn’t draw here, but it is a real picture. Play it, and go after the church crowd. They will like it. Wish I could get more as good, as I am tired hiding in the alley, this bad weather, after some of the so-called specials. — G. Carey, Strand theatre, Paris, Ark. — General patronage. THE GENERAL: Buster Keaton — Let it alone at any price. Keaton should be ashamed. How I dread ‘‘Battling Butler.” — G. Carey, Strand theatre, Paris, Ark. — General patronage. Universal RAMBLING RANGER: Special cast— 45%. Not a cowboy picture. Not much action. All wrapped around a found baby, a dog, and a mine. Dorothy Gulliver not much for beauty or for acting. Only one boresome scene, however. That is where Jack has to tend to the baby and change swaddling clothes much to the loud guffaws from the nitwit section of the theatre. Why do they still do it? — Philip Rand, Rex theatre, Salmon. Idaho. — General patronage. WESTERN ROVER: Art Acord — 75%. December 9. This is the best Western from Universal in a long time. The most of the prints are junk but this one was good. Five reels. — Kenney Lloyd. Joy theatre. Foreman, Ark. — General patronage. THE BUCKAROO KID: Hoot Gibson— 68%. December 4. A good Western and they came out to see him. Hoot is always good here. Six reels. — Mrs. Hulda J. Green, Gem theatre. Greenriver, Utah. — General patronage. PAINTING THE TOWN: Glenn Tryon— November 30-December 1. We think this is a very fine comedy feature. By the good reports we have read on this we expected a million dollar show but didn’t get it. To our estimation this is good all right but all the comedies like this put in one sack don’t mean a nickel to our box office so what’s the use to make somebody else excited. Six reels. — Rudolph Duba, Royal theatre, Kimball, S. D. — General patronage. DOWN THE STRETCH: Special cast— A good race track story. — G. Carey, St rand theatre, Paris, Ark.. — General patronage. BEWARE OF WIDOWS: Laura La Plante— December 6. Any picture that has Otis Harlan in it is not a total loss and this is no exception. A light frothy comedy drama that will not give you a headache trying to dope it out, and neither will it leave you with a bad taste in your mouth. In other words it’s a pretty fair little picture. Six reels. — P. G. Vaughan, Sun theatre, Kansas City, Mo. — Neighborhood patronage. THE ICE FLOOD : Special cast — Good program picture. Print No. 1. Six reels. — P. G. Held, Strand theatre, Griswold, la. — General patronage. Warner Bros. DEARIE: Irene Rich — 37%. December 3. Irene Rich is good but William Collier Jr., overacts and is not very good. Picture good. Seven reels. — Mrs. Hulda J. Green, Gem theatre, Greenriver, Utah. — General patronage. THE LITTLE IRISH GIRL: Dolores Costello — 41%. December 10. Good comedy drama. Seven reels. — Mrs. Hulda J. Green, Gem theatre, Greenriver, Utah. — General patronage. THE HEART OF MARYLAND: Dolores Costello — Although same type of picture made many times before this one is now ripe due to fact nothing serious has been attempted lately in this line. Costello overrated in this picture and saved by supporting cast. Six reels. — C. H. Olive, Princess theatre, Washington, D. C. — General patronage. WHAT EVERY GIRL SHOULD KNOW: Patsy Ruth Miller — Good regular program picture. Seven reels. — Giacoma Brothers, Crystal theatre. Tombstone, Ariz. — General patronage. State Rights GOLDEN WEB: Lillian Rich — 75%. December 10. This is a good picture. — Kenney Lloyd, Joy theatre, Foreman, Ark. — General patronage. RANGE RAIDERS: A1 Hoxie — Ordinary Western. — G. Carey, Strand theatre, Paris, Ark. — General patronage. Serials KING OF THE JUNGLE: (State Right)— Boys, here is a good serial. First independent serial run. I will say a few more like this one and Pathe and Universal will have to make better serials. Book it. — S. B. Callahan, Arrow theatre, Broken Bow, Okla. — General patronage. THE SILENT FLYER: (Universal) Special cast — This is the best serial I have run in a long time. Pleased 100 per cent. Ten episodes. — Kenney Lloyd, Joy theatre, Foreman, Ark. — General patronage. Short Subjects EDUCATIONAL FELIX DINES AND PINES: Very good cartoon comedy. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. HOLD YOUR HAT: A1 St. John— A good comedy. Two reels. — K. R. Smith, Rialto theatre, Stromsburg, Neb. — Small town patronage. HOWDY DUKE : Lupino Lane — Oh, boy ! how they laughed at this one, it is good. Educational comedies are sure good ones. Two reels. — Kenney Lloyd, Joy theatre. Foreman, Ark. — General patronage. ON EDGE: Mermaid Comedy — A good comedy. Two reek. — K. R. Smith, Rialto theatre, Stromeburg. Neb. — Small town patronage. QUIET PLEASE: Cameo comedy — Just a fair comedy, not much to it. Very few laughs. One reel. — K. R. Smith, Rialto theatre, Stromsburg, Neb. — Small town patronage. SHELL SOCKED : A good war comedy, and they sure laughed. Two reels. — Kenney Lloyd, Joy theatre. Foreman, Ark. — General patronage. SWEET BABY : Fair comedy only. One reel. — A. G. Witwer, Grand theatre, Rainier, Ore. — General patronage. F B O BRUISERS AND LOSERS: Special cast— Just a comedy. Did not please my customers. Two reels. — K. R. Smith, Rialto theatre, Stromsburg, Neb. — Small town patronage. DOC’S GEST: Pretty fair wisecraeker comedy which helped the program 6ome. Two reels. — Rudolph Duba, Royal theatre, Kimball, S. D. — General patronage. FOOLS AROUND: Crazy Kat — These cartoons are all alike and nothing to them whatever. One reel. — Rudolph Duba, Royal theatre, Kimball, S. D. — General patronage. IT’S A BUOY: Alberta Vaughn — Second of series and very good. Two reels. — Mrs. Hulda J. Green, Gem theatre, Greenriver, Utah. — General patronage. MICKEY’S PALS: Dandy comedy for children and some of the grownups will like it too. Two reels. — -Rudolph Duba, Royal theatre, Kimball, S. D. — General patronage. ROLL YOUR OWN: Alberta Vaughn— First of “Fighting Hearts” and seems to be pretty good. Two reels. — Mrs. Hulda J. Green, Gem theatre, Greenriver, Utah. — General patronage. WANDERERS OF THE WAISTLINE: Three Fat Men — This is strictly a Western comedy, but is a good one. Two reels. — K. R. Smith, Rialto theatre, Stromsburg, Neb. — Small town patronage. WISECRACKERS : Here is a series of nice clean light comedy that goes over with our patrons like the waters flow over Niagara Falls. Nice and easy, lots of laughter. Two reels. — Giacoma Brothers, Crystal theatre, Tombstone, Ariz. — General patronage. FOX HER BLUE BLACK EYES: Fairly good comedy. Two reels. — A. G. Witwer, Grand theatre, Rainier, Ore. — General patronage. PATHE A LOVE SUNDAE: Alice Day— Good. Two reels. — Mrs. Hulda J. Green, Gem theatre, Greenriver, Utah. — General patronage. MADAME MYSTERY: Theda Bara— An old favorite back in a good comedy. Two reels.— Mrs. Hulda J. Gi-een, Gem theatre, Greenriver, Utah. — General patronage. SPORTLIGHTS: Grantland Rice— These are good but not as good as they were two or three years ago. They are too much the same now. One reel. — Kenney Lloyd, Joy theatre, Foreman, Ark. — General patronage. WIDE OPEN FACES: Ralph Graves — Good. Two reels. — Mrs. Hulda J. Green, Gem theatre, Greenriver, Utah. — General patronage.