Exhibitors Herald (1927)

Page scan 0001643 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
0001643
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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December 31, 1927 EXHIBITORS HERALD 37 Latest t Direct Produ ion V^THE HERALD’S]^ to News cPt o r i a l r~c§e<flion Exhibitors A LBERT ROGELL, director of “The Shepherd of the Hills,” and numerous other First National specials, last week completed a big Ken Maynard production, “We’re All Americans.” The picture is in the cutting stage and will be shipped East within a feiv days. several of which star Lloyd Hamilton. He began a new two reeler last week which stars Lucille Hutton. ]\fO chance for a fast gait! But nevertheless Arthur Stone has made many ■c Y rapid strides since he last “kicked” on a bill with Jimmy Creighton, vaudeville headliner. Time zvas when Stone zvore such raiment as part of his act. Creighton visited the First National star last week on the set where “Art” is working in “ Burning Daylight.” TKEN MAYNARD, high in the list of -tY. box office names in this issue, is the star in “We’re All Americans,” First National film, directed by Rogell. Maynard is starring in a series of Westerns.