Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
0001644
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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38 STUDIO SECTION OF December 31, 1927 POOR little Estelle Bradley torn between tivo loves. Her director, Jules White, handles megaphones and maidens meanly and modernly; and her cameraman, Len Smith, takes a big hand in any enterprise the Educational director takes hold of. T^INIS FOX discusses scenes of “Ramona" with one of the players of the newly completed Carewe-Inspiration film to be released by U. A. Fox is scenarist of the film. LIZABETH PICKETT , center, dons masculine attire to do masculine work on location for the Fox picture “Fleetwing.’’ She is the author of the story and is active in its production. Left and right are Lambert Hillyer and Dorothy Janis. JAMES DUGAN takes up the megaphone January i under a new F B O contract. In the few opportunities he has had to direct he has set up an envious record f W keeping his pictures under schedule. Tom Tyler, right, ffrone of the industry’s most popular Western stars. JOHNNY HINES’ poinsettia wreath grew in his own garden in Hollywood. Johnny’s current picture has just gone into production. It will be a First National release. “ 'T'HREE Men and a Shavetail’’ is undoubtedly a good title for this still. ■L The s. t. represents Lloyd Hamilton in his role of his last picture for Educational, directed by Norman Taurog, right. E. W. Hammons, president of Educational, zvas a welcome visitor on the lot a few days ago. Jack White, maker of Jack White comedies, left, was host.