Exhibitors Herald (1927)

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40 STUDIO SECTION OF December 31, 1927 Below is the copy exhibitors are placing in home town papers Publication Rights Granted Exhibitors Special Assignments Will Be Covered for Exhibitors Upon Request to Editor “The Studio,” Exhibitors Herald, Los Angeles. fj A Double News Service Informing the Showman Upon Studio Events and Enabling Him to Inform His Reader Patrons in Turn. HOLLYWOOD, Dec. 28. — Clarence Brown has signed a new contract to direct for a term of years for MetroGoldwyn-Mayer studios. He has just finished a 12-reel Northern epic, “The Trail of ’98,” to be released early in the new year. Brown began his picture career 12 years ago as assistant director. Many fine screen plays have been directed by him, notably “Kiki,” “Smouldering Fires,” “The Goose Woman” and “Flesh and the Devil.” * * * More than 100 screen players were given tests for Colleen Moore’s big special production for First National, “Lilac Time.” Gary Cooper will appear opposite her as the British officer, and Colleen will enact the part of a little French girl in the romance of the world war times in France. Jane Cowl played the same role in the stage success. * * * Hall and Reed Together Again Two years ago James Hall, then a matinee idol, was given a screen test at Paramount’s studio, Long Island. As a result he left the stage and came to Hollywood, with a long-term screen contract. The test was made by Luther Reed, Paramount director. Today Hall is appearing before the camera in “Hell’s Angels,” a Caddo production which Reed is directing. * * * Movietone equipment is being installed in the main theatre at the William Fox studios, Hollywood. This innovation will give Fox employes’ “Tuesday Night Club” members an opportunity to enjoy this remarkable new improvement in motion pictures without attending downtown theatres. * * * George Sidney in Four in a Row George Sidney didn’t do his Christmas shopping early this year. In fact he didn’t do any. The reason was four pictures in a row, one overlapping the other. First he appeared in “The Cohens and Kelleys in Paris,” at Universal, after working First National’s “Flying Romeos.” Then he went to Metro-Goldwyn-Mayer studios to play in “Pullman Partners” which was followed by another Universal, “We Americans,” where he is at present employed. He’s lost all track of Santa Claus. * * * Ben Lyon Does Honors for College Ben Lyon was recently chosen by the Birmingham-Southern college to make the final decision of campus beauties. Last year Gloria Swanson was the judge; and in 1926, Cecil B. De Mille. * * * Richard Dix is playing the role of a Yankee drummer in “Sporting Goods,” a Paramount production being made under Mai St. Clair’s direction. * * * Patsy Ruth Riller is alternating between emotional and comedy roles. She was starred in “The Tragedy of Youth,” a Tiffany-Stahl production and immediately started work on “Hot Heels,” a Universal comedy. * * * Hoot Gibson, well known Western star, has just completed his first picture under his new contract with Universal. It is “Riding for Fame,” written by his director Reeves Eason. Gene Forde is directing Tom Mix in an original story by Harry Sinclair Drago, for Fox. In this picture, titled “Hello, Cheyenne,” Mix characterizes a telephone lineman. * * * Paul Leni, who is directing “The Man Who Laughs” for Universal, is in receipt of another European offer to return to his native home. Leni has received four offers in the past four months from European producers. * * * Seiler s Next Is “ Square Crooks ” Lou Seiler, Fox director, has been assigned “Square Crooks,” a screen version of James P. Judge’s comedy drama which ran on Broadway, as his next production. Dorothy Appleby, Robert Armstrong, John Mack Brown, Frank Campeau and Barbara Bedford are in the cast. Becky Gardiner adapted the story. Harry Sweet is comedy constructionist and Harry Huff assistant director. * * * Boasberg on F. N. Lot for a Film A1 Boasberg, who is titling and gagging Sam Woods’ Metro-Goldwyn-Mayer comedy “Pullman Partners,” has been chosen to title “Ladies’ Night in a Turkish Bath,” the First National comedy which Eddie Cline directed. * * * Rufus McCosh and Dwindle Benthall, First National’s ace title writers, are congratulating themseives on the fact that pictures titled by them have for the past two months been given the “Texas Blue Ribbon Award,” conferred each month by the Motion Picture Theatre Owners of Texas. The award is made on the picture that is considered the best production seen during the period. Both “Smile, Brother, Smile” and “The Stolen Bride” received ribbons. * =k * Virginia Valli, who recently returned to Hollywood from New York where she became “Aunt Virginia” to a certain baby girl, is enacting the leading feminine role in “The Escape” at Fox studios. Richard Rosson is directing the adapted Paul Armstrong stage melodrama. She recently completed “Ladies Must Dress” for Fox. * * * Jackie Logan in “Midnight Madness” Jacqueline Logan is playing her third picture in which jungle animals are featured. She is appearing in “Midnight Madness” in which lions play a prominent part, under E. Harmon Weight’s direction at De Mille’s studios and in