Exhibitors Herald (1927)

44 STUDIO SECTION OF December 31, 1927 JACQUELINE LOGAN, J the Follies gift to pictures, who has appeared in “King of Kings,” Wise Wife,” “Leopard Woman,” is making “MIDNIGHT MADNESS” for De Mille-Pathe. UrTHE PRIVATE LIFE OF X HELEN OF TROY” places MARIA CORDA among A menca’s greatest screen artists and brings to First National one of Europe’s most abl e and beautiful actresses. Smiling Through I mBy Rufus McCosh*~~——l (Continued from page 28) night when I meet him at the fights, he said, “It is really remarkable what you have done in the short time you have been here ! If George Landy ever leaves our publicity department, he said, there is no one I would not rather see in his place than you, Benny!” I guess that proves what I have done here, Joe. $200 is really not my price, Joe, but I would not charge an old friend like you my regular price. It is true as you say that you will have to sell the picture after you make it but that is a mere incidental, Joe. Either I will sell the picture for you, Joe, or if I cannot do it for you no one can. You will find that out! As to the little lady which you wish to star there is no questions in my mind but that there is a place for her in Hollywood. Hollywood is a big place, Joe. If you say she is a nockout, Joe, I’ll bet she is a nock out and I will take your word for it, so there is no use of my waiting to see but I will start on her publicity campain at once as soon as I here farther from you. I really ought to charge you more on account of there being 2 different propositions but if you will send check for $200 at once I will stick to my word as given above. So all things considered I think this is the right time for you to start in and that you have as good a chance as any of the other suckers, and you have certainly done the right thing in making arraingments with me. I will put you over big, Joe. Give my regards to Broadway, Joe. Youre old pal, Benj. Price. P. S. It would be better to send that check (certifide or cashiered) by air mail as much time will be saved. Leni Progresses on Classic HOLLYWOOD. — Paul Leni, international director, is making rapid headway with his most responsible assignment since joining the Universal forces. A huge cast and “mob” scenes characterize the Hugo classic, “The Man Who Laughs,” which is to be issued as one of Universal’s biggest productions, it is claimed. Leni has already scored hits this year in directing “The Cat and the Canary” and “The Chinese Parrot.” Three Running Weeks of Harmonica Playing Staged at Medina , Ohio Three consecutive weeks of harmonica playing contests are being staged this winter at the Princess theatre in Medina, Ohio, in the tieup with Educational comedies. The mayor is acting as one of the judges, and other officials of the city are giving their cooperation. Two local stores are contributing window display space to the promotion of the events. The usual one-sheets, window cards, photos and mats of “Big Boy.” star of Educational-Juvenile Comedies, are being made use of. In addition, a trailer is being employed to exploit the contest in the theatre, while the usual array of prizes is being supplied. Three different Juvenile Comedies, starring “Big Boy,” are being shown for the three separate contests. As an extra publicity stunt, the mayor will be presented with a gold harmonica provided for the theatre for this purpose without cost, Educational says.