Exhibitors Herald (1927)

Page scan 0001655 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
0001655
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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December 31, 1927 EXHIBITORS HERALD 49 Randolph, E. H., Internatl News cameraman, Kelso, Wash. Randolph, T. G., Internatl News cameraman, Kelso, Wash. Reedy, J. H., theatre manager. Long Beach, Cal. Reynolds, Lynn, director, Hollywood. Rubens, George B., president T. Chain, Indianapolis. Sardino, Adolphonso, man. Strand, Albany. Scanlon, Rev. Dr. Charles, censor worker, Pittsburgh. Schaefer, Charles J., exhibitor, Chicago. Scheibe, August, theatre owner, Plymouth, Wis. Scholord, Carl, janitor, Elmo theatre, Chicago. Simpson, Ben, San Francisco. Siskin, I., exhibitor, Chicago. Stainback, Ben, exhibitor, Memphis, Tenn. Standing, Gordon, actor, Hollywood. Stern, Herman, father of Herbert L. Stern, Chicago. Stiles, Netta, actress, Hollywood. Still, Harry, exhibitor, Cortland, N. Y. Stone, Seymour, exchange man, Boston. Strode, Albert Lee, exhibitor, Kansas City. Sundberg, A., carpenter, Hollywood. Swain, Howard L., theatre manager, Shrevesport, La. Thompson, Ray, stunt man, Hollywood. Traver, Herbert W., United Artists manager, Detroit. Tripp, Brig. Gen. Guy E., chairman board of Westinghouse, New York. Ward, Leon, cowboy actor, Cedar City, Utah. Wells, Jake, theatre owner, Hendersonville, N. C. Westerfield, Lee, theatre owner. Ft. Worth, Tex. Yost, Harry, press agent, Chicago. Greta Nissen Plans Eastern Vacation ( Special to the Herald) HOLLYWOOD, Dec. 28. — Greta Nissen, Scandinavian star, will go to New York for a brief vacation after completing her current role in “Hell’s Angels.” Miss Nissen is now playing the leading feminine role in the Caddo air picture. She plans to see the Broadway shows during her stay in Gotham, returning to Hollywood in time to begin work on her next picture. The Norwegian actress is entertaining several offers for starring roles in forthcoming productions, but she will not make a decision until her return. HOLLYWOOD, Dec. 28. — Two years ago, James Hall, then a matinee idol, was given a screen test at Paramount’s Long Island studio. As a result of this test, Hall left Broadway and came to Hollywood on a long term contract. Today Hall is the third most popular male star of the screen, as voted in a recent national fan magazine contest. The screen test which turned Hall’s career from Broadway to Hollywood was filmed by Luther Reed, the director. And today, by one of the never-ending coinci dences of the screen, Hall is again appearing before the cameras under direction of Reed. The actor is playing one of the two leading male roles in “Hell’s Angels,” the million dollar air thriller which the Caddo Company is producing for United Artists release. HOLLYWOOD, Dec. 28.— Ralph Douglas, world’s champion parachute jumper, has been signed by the Caddo Company for service in the air thriller, “Hell’s Angels.” Douglas will be the parachute technician on the air spectacle, and he may also per form in some of the crashes and stunts which will be highlights of the picture. Douglas is a well known film daredevil and stunt flyer. He won the world’s parachute championship at San Diego November 16 last, when he dropped 5,500 feet from a 10,000 foot altitude, before pulling the ripcord of his chute. Release Film for Farmers WASHINGTON.— How farmer Sam Jones profited from a lecture on dairy herd improvement, is the basis of the story in “Blood Will Tell,” a new film just released by the Department of Agriculture. Plaza Hotel To Travelers This Emblem Means Hotel Headquarters In the Film Capital of the World The Hollywood Plaza is hotel headquarters in Hollywood, California. When on your next trip to Southern California, make this famous hostelry your objective. Situated in the heart of Hollywood, the hotel is most centrally located for either pleasure, business or shopping in Los Angeles. Every room is a parlor during the day time — a luxurious sleeping quarter at night. In-a-Door Beds make this possible. Strange people, exotic sights, theatres, and entertainment are but a step away from the door of this famous hostelry. Write or wire us for reservations in advance. Appoint this hotel now as your headquarters while in Southern California. HOLLYWOOD PLAZA HOTEL Hollywood, Calif.