Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
0001662
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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56 STUDIO SECTION OF December 31, 1927 Story Director Star Scenarist Cameraman Brand Name Starting DeMILLE STUDIO. Culver City, Calif. EM-9141 “Skyscraper” (3-24) Howard Higgin Wm. Boyd Elliott Clawson Tay Garnett J. Boyle Pathe Nov. 28 “Blonde for a Night” (3-36) E. M. Hopper Marie Prevost Rex Taylor Dewey Wrigley Pathe Nov. 14 “His Country (3-25) Wm. K. Howard Joseph Schildkraut Sonya Levien Lucien Andriot Pathe Dec. 3 “Midnight Madness” (3-35) F. H. Weight Jacqueline Logan Robt. N. Lee Dave Abel Pathe Nov. 28 EDUCATIONAL STUDIOS. 7250 Santa Monica boulevard. HO-2806 Untitled H. L. Muller Charley Bowers Staff Jay Turner Charlev Bowers Com. Dec. 19 Untitled Norman Taurog Johnny Arthur Staff Len Smith Tuxedo Dec. 13 Untitled Chas. Lamont Big Boy Staff Wm. Hyer Juvenile Dec. 14 Untitled Stephen Roberts Geo. Davis Staff Dwight Warren Mermaid Dec. 19 F B 0 STUDIO. 780 Gower street. HO-7780 “The Devil's Trademark” (404) Leo Meehan Belle Bennett Wm. V. Mong Dorothy Yost A1 Seigler Gold Bond Nov. 28 “Law of Fear” (40) Jerome Storm “Ranger” Ethel Hill Robt. deGrass W'estern Dec. 14 “Trail of Courage” (408) Wallace Fox Bob Steele Frank H. Clark Roy Eslick Western Dec. IS “Valley of Superstition” Robt. DeLacy Tom Tyler Oliver Drake Nick Musuraca Western Dec. 13 (409) “Skinner’s Big Idea” Lynn Shores Bryant Washburn Nat Taylor Philip Tannura Cold Bond Dec. 8 (411) “Alex the Great” (412) Dudley Murphy Skeets Gallagher Dudley Murphy Virgil Miller Master Showman Special Dec. 10 FIRST NATIONAL. Burbank, Cal. GL 4111. “Do It Again” Marshall Neilan Mary Astor Llovd Hughes Harvey Thew David Kesson Nov. 23 “The Mad Hour” Jos. C. Boyle Sally O'Neil Donald Reed Alice White Larry Kent Ernest Haller Dec. 5 “Burning Daylight” Charles Brabin Milton Sills Louis Stevens Sol Polito Dec. 14 “The Little Shepherd of Kingdom Come” AI Santell Richard Barthelmess Bess Meredyth Arthur Edeson Dec. 14 ELIZABETH Day and Night ■a V HE 5606 PICKETT H L# ALPHA Fox Varieties FLORAL Originals SHOP “WOLF FANGS” . “HER WILD OAT” Colleen Moore “FLEET WINGS” First National 5566 Hollywood Blvd. Los Angeles, Cal. Now Back with Fox Directing an Imperial Comedy Mark Sandrich