Exhibitors Herald and Moving Picture World (Jan-Mar 1928)

Page scan 000215 from Exhibitors Herald and Moving Picture World

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Jan-Mar 1928
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald and Moving Picture World (Jan-Mar 1928)
Leaf #:
000215
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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January 21, 1928 EXHIBITORS HERALD and MOVING PICTURE WORLD 73 did not. — W. L. Crouse. Ideal theatre. Bloomer. Wis. — General patronage. SUBWAY SADIE: Dorothy Mackaill— This is a little old. but you don't have to hide under the seats when the patrons come out. and furthermore. Dorothy Mackaill can have our hat. coat and shoes any time. — Halliburton & Burns, Texline theatre. Texline, Tex. — Small town patronage. THE POOR NUT: Special cast — Very good comedy drama. — R. V. Fletcher. Lyric theatre. Hartington. Neb. — General patronage. NAUGHTY BUT NICE: Colleen Moore— Pulled a fair crowd on a bad night. Everyone seemed to enjoy it and I think it will do business most anywhere. Lots of good comedy to keep them laughing. Seven reels. — J. B. Carter, Electric theatre, Browning. Mo. — General patronage. THE UNKNOWN CAVALIER: Ken Maynard— This guy makes Fred Thomson look like he needs a new outfit. We have yet to see a bum Ken Maynard picture. They please us because they please the box office. — Halliburton & Burns. Texline theatre, Texline, Tex. — Small town patronage. SUNSET DERBY: Mary Astor— December 31. A clean little racing story. A little different than the rest. Seven reels. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. ORCHIDS AND ERMINE: Colleen Moore— We had a big night on this due to drawing we held, but we feel that Colleen Moore should be given part of the credit because she is always good. — Halliburton & Burns, Texline theatre, Texline, Tex. — Small town patronage. ORCHIDS AND ERMINE: Colleen Moore— Consider this as good as any by this star. She always draws us some extra business. — W. L. Crou6e, Ideal theatre, Bloomer, Wis. — General patronage. Fox SILVER VALLEY: Tom Mix— 90%. December 29. One star who is lucky enough to have an ever present variety of stunt9 and appeal to his pictures, and for that reason he is just as popular with me as he was four years ago. The airplane scenes are always sure to hit with my patrons who like upto-date ideas in Westerns as well as pictures. Six reels. — Helen Ulman, Opera House, Salisbury, Md. — General patronage. SILVER VALLEY: Tom Mix— 13%. December 30. Very good Western. Bad weather and heavy snow cut attendance. Five reels. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. HEART OF SALOME: Alma RubensWould have been a very nice program bat the love making of Alma Rubens and Walter Pidgeon was altogether too mushy; therefore, disgusting to many of the audience. Plot was an interesting one. Well done. — H. H. Hedberg, Amuse-U theatre, Melville, La. — General patronage. THE GAY RETREAT: Sammy Cohen— 100% December 18-19. Of all the screams this takes the cake. These boys are there when it comes to comedy. The house just roared and business was better the second night than the first. If you don't play this there is something wrong with your town. Give us more like it. Seven reels.— W. R. Bratton, Stella theatre. Council Grove, Kan. — General patronage. WHAT PRICE GLORY: Delores Del Rio— 60%. December 28-29. Although this is a marvelous production and has been well advertised, it is not the special that Fox claims it is, nor is it as big as "The Big Parade," M-G-M's production. We did not do the business that we expected to do with the production, but think it was the bad weather, not the fault of the picture. Delores Del Rio is a little weak in the part of the French girl, but she does very well at that considering that she is new at the business. The comedy team certainly deserves mentioning as does Edmund Lowe. If you haven't played it you should do so for the reputation of your house, but don't expect a "Big Parade" because you won't get it. Twelve reels. — W. R. Bratton, Stella theatre. Council Grove, Kan. — General patronage. WHAT PRICE GLORY: Special cast— Excellent production. Did big business in face of bad weather. Some parade. — J. C. Keller, Liberty theatre, Eunice, La. — General patronage. CHAIN LIGHTING: Buck Jones— 27%. December 23. Very good Western. Pleased the fans. Six reels. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. COLLEEN: Special cast — 45%. January 2-3. I didn't see this myself but those who did said it was good. Just a little Irish comedy with racing as the main theme. Seven reels. — W. R. Bratton, Stella theatre. Council Grove, Kan. — General patronage. COLLEEN: Special cast— With "Mistake," the famed race horee, Madge Bellamy, J. Farrell Mac Editor's Note Percentage ratings given by exhibitors in reports to this department are obtained in the following manner: Average daily gross of picture reported is divided by average daily gross of picture holding house record to determine relative box office value in terms of percentage. EXAMPLE: $75 (average daily gross of picture reported) divided by $100 (average daily gross of picture holding house record) equals .75 (percentage rating given picture in report). When a picture has received percentage ratings in 10 reports it is entered in THE BOX OFFICE TICKER with its current gross average indicating relative attraction values of pictures listed therein. THE BOX OFFICE TICKER appears on page 68. Donald, Sammy Cohen and a cast that kept the smallest Friday and Saturday night house in years. Continuous from smiles to whoops, with a real thrill, spill, hurdle-horse race as the grand final. A dandy comedy drama. Boost this one. Ten and 25. — Dr. F. M. Childs, Cozy theatre, Villi6ca, la. — General patronage. LOVE MAKES 'EM WILD: Special cast— A dandy comedy drama from Fox film. Condition not so good. — Dr. F. M. Childs, Cozy theatre, Villisca, la. — General patronage. TUMBLING RIVER: Tom Mix— Tom and Tony saved the week end. Action, fun and scenery pleased a good Friday and Saturday business. Boost it. — Dr. F. M. Childs, Cozy theatre, Villisca, la. — General patronage. OUTLAWS OF RED RIVER: Tom Mix— This is the typical Mix action and comedy Western. Didn't do anything big on it, but made a little money. Business is slow now due to weather, roads, and 60 forth and so on. A good Mix Western. Six reels. — J. B. Carter. Electric theatre. Browning, Mo. — General patronage. OUTLAWS OF RED RIVER: Tom Mix— Played this January 23-24. Too near Xmas. but it's sure full of Mix action, pep and fun. Boost it. — Dr. F. M. Childs, Cozy theatre, Villisca, la.— General patronage. OUTLAWS OF RED RIVER: Tom Mix— The best picture of it's kind. Tom Mix as star.— Earl N. Conway, Electric theatre, St. Francis. Kan.— General patronage, THE CRADLE SNATCHERS: Special cast— A whooper. Get a press sheet and hop to it. — Dr. F. M. Childs. Cozy theatre, Villisca, la. — General patronage. THE CRADLE SNATCHERS: Louise Fazenda— This comedy is a riot. Some people may take offense at it, but my crowd ate it up. I didn't know what was going to happen before it was over. It's different and has a real kick. Seven reels. — J. B. Carter, Electric theatre, Browning, Mo. — General patronage. PUBLICITY MADNESS: Lois Moran— December 23. Just a picture, not good, not bad. O. K. for one day. Six reels.— Henry Reeve. Mission theatre. Menard, Tex. — General patronage. Metro-Goldwyn-Mayer ROOKIES: Dane-Arthur— 75%. January 6-7. Uproarious farce comedy of rookies at a citizens military training camp. Should satisfy any crowd, any time and any place. Seven reels.— George Benson, Community theatre,— Minnesota, Minn.— Small town patronage. ROOKIES: Karl Dane— Best in months. Let's have more like it. Boys, buy it.— Earl M. Bennett. Liberty theatre, Delavan, 111. — General patronage. ROOKIES: Dane-Arthur— The funniest yet. Some team work here. Played to the smallest Thanksgiving crowd we have ever played to. Believe this is due to the fact that we ran the Tunney-Dempsey fight pictures the two nights before this. — A. C. Betts, Powers theatre, Red Creek, N. Y. — Small town patronage. THE BUGLE CALL: Jackie Coogan— 80%. December 25-2S. I consider this Jackie Coogan's best picture since "Dog of Flanders." Story of boy bugler at a Western army post in the '60's. Eight reels. — George Benson, Community theatre, Minneota Minn. — Small town patronage. THE BUGLE CALL: Jackie Coogan— January 7. Everybody here likes Jackie Coogan and this picture was a good one. Drew a good crowd, and was a most acceptable offering. Good for any theatre.— George Lodge. Green Lantern theatre, Claymont, Del. — General patronage. VOCAFILM is for theatres large and small TURN TO EducationaVs ANNOUNCEMENT IN THIS ISSUE